Non-alcoholic drinks are becoming the new celebrity brand category — Tom Holland, Bella Hadid and Lewis Hamilton all have one.
GenZ’s sobriety wave, and the want to blend in at a party, is what’s making it lucrative.
1. There’s a new category of products that are becoming celeb favourites: Non alcoholic beer.
2. Tom Holland just launched one.
3. Bella Hadid owns one.
4. Lewis Hamilton has a non-alcoholic tequila too.
5. But what makes this category so lucrative?
6. GenZ. There has been no other generation that has taken to the idea of sobriety more than GenZ.
7. And when you are at a party, what do teetotalers want more than anything? To blend in. And that’s where non-alcoholic spirits come in.
8. And then comes social media. These same brands are also heavily marketing trends like Dry January and Sober October on social media.
9. Both these trends have made products like non-alcoholic beer very lucrative. And the spikes are not limited to just January and October anymore.
