Formula 1 and fashion are colliding like never before, and a lot of the credit goes to Lewis Hamilton.
Louis Vuitton is paying F1 $1.6 billion for track branding, Hugo Boss is a paddock sponsor, and Chanel and Balenciaga are dropping F1-inspired collections.
1. The world’s of Formula 1 and Fashion are colliding like never before.
2. And a lot of credit goes to this man.
3. You think of fashion in Formula 1, and you immediately think of Lewis.
4. He is a familiar face on the Met Gala red carpet, the biggest night in fashion.
5. He has even co-designed multiple collections with Tommy Hilfiger.
6. I mean, this is how he walks into the F1 paddock each weekend.
7. And all of this has led to a larger fashion movement in the world of Formula 1.
8. Louis Vuitton is paying F1 $1.6 billion to have their branding slapped across the race track each weekend.
9. Even Hugo Boss is part of the paddock as a major apparel sponsor.
10. Brands like Chanel and Balenciaga are creating collections inspired by Formula 1.
11. And don’t even get us started on the pre race grid walk which is a unique concoction of celebrities and fashion.
12. In fact, every time a driver enters the paddock, that itself is a mini fashion show with paparazzi capturing each fit.
13. Unless you are du du du du Max Verstappen.
