Most women feel unsafe waiting alone at bus stops late at night. Here’s how one ad is fixing that in Rio de Janeiro.
Touch the screen, and you’re on a video call with a surveillance professional until your bus arrives.
1. Most women feel unsafe waiting alone at bus stops late in the night. Here’s how an advertisement is making them feel safe.
2. An OOH company in Brazil installed digital advertisements in the most deserted bus stops in Rio.
3. These ads were then installed with sensors, to identify when there’s only one person at the bus shelter.
4. All women had to do was touch the screen. And they could start a video call with a professional from a surveillance company until their bus arrived.
5. Regular bus stops by day. Guarded shelters by night. An initiative that makes you go, ‘Why hasn’t anyone thought of this before?’
