Live shopping is the next big thing, and Indian brands are sleeping on it.
One livestreamer in China sold $1.9 billion worth of products in 12 hours — here’s why the format converts so much better than regular e-commerce.
1. Live Shopping is the next big thing. But Indian brands are sleeping on it.
2. Live shopping is exactly what it sounds like. You watch, you buy, you never leave the screen.
3. One man in China known as the Lipstick Brother sold $1.9 billion worth of products in a single 12 hour livestream.
4. China’s live shopping market grew tenfold from $50 billion in 2019 to $500 billion in 2023, and is set to cross $1 trillion this year.
5. Traditional e-commerce has a conversion rate of 2%. Live shopping has a conversion rate of 15%.
6. Why does it work? You see it. You trust it instantly. You buy before brain talks you out of it.
7. Even Kim did a live shopping show for Skims. And it worked.
8. Very soon, live commerce will become 20% of all commerce. At that point, you won’t be innovating, you will be following.
