Aamchi Mumbai… Yeh Hai Mumbai Meri Jaan… Salaam Bombay… have you wondered why pretty much every pop culture reference around this city oozes a sense of belonging and pride. There’s something truly very special about Mumbai, or Bombay. And therein lies the reason too. Bombay’s journey from the city of 7 islands to Mumbai as we […]
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vivo’s Diwali campaign #HarDilRoshan is a hard hitting message for all of us to let the celebrations and the festivities go beyond class, society, communities and religion. This campaign conceptualised by Autumn Grey introduces us to two young kids, and weaves a story through their friendship. It’s a friendship that is still innocent and away […]
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Diwali is a time for family – that time of the year when no matter which part of the world anyone is in, everyone gets packing and comes home to celebrate! While we all await the festival, parents look forward to Diwali the most. It is this festive spirit and the message of spending time […]
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Festivals have always been about shopping, traditions and celebrations. But festivals can be so much more. Especially when your core target audience is young, fashionable millennials. Millennials who live life differently, and have a new ‘take’ on the usual. As a big fashion ecommerce brand with a distinctly bold, experimental DNA, AJIO.com had the opportunity to […]
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One of the most beautiful things in the world is to see the sparkle of an ambitious dream in a young girl’s eye. What’s even more beautiful is to make that young dream come true, and to make every little wish of a young girl count. In MG’s video titled ‘Khwaishein’, we are introduced to […]
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Beauty lies in the eyes of the beholder – this is the exact insight upon which Canon’s latest campaign ‘Do Great With Canon’ is based on. In every single second, there are innumerable moments co-existing around us. These moments could be emotional, fun, quirky, silly, and sad, you name it! Canon believes that to capture […]
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Snapchat’s popular Landmarker made its way to India, just in time for the festive season. Spotify has collaborated with Snapchat and brought the Gateway of India to life with its augmented reality (AR) Landmarker Lens. For Spotify, which entered India earlier this year, this is a surefire way to make music more ubiquitous, and ensure […]
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Look around, there are festive campaigns, offers and deals everywhere. In such a scenario, it becomes imperative to break through the clutter and take a unique approach to reaching out to customers. Big Bazaar has done exactly that with its New Festive Launches, featuring popular comedian Bharti Singh & her husband Haarsh Limbachiyaa. The underlying idea […]
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Tanishq as a brand has always been part of their customer’s emotional journeys. The brand is a pioneer when it comes to expressing emotions which are not only relatable, but also desirable. Continuing this strong relation with their audience, the brand has initiated a beautiful Diwali led campaign called the #Jewelfie contest. The brand caught […]
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Picture the world around you for a second. Everyone around you, cutting across demographics, has a short attention span and is on the go. Now imagine this is the audience you’re selling your offering to. Tough, right? One the most important lessons for any marketer or business owner in 2019 is learning how to tell […]
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