Source : Adweek Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters. The printed […]
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Two brands we know and love are serving up a super exciting campaign with something very experiential on offer. We’re talking about ICICI Bank’s initiative with Mastercard through their latest #AceYourSpends campaign. The crux of the campaign is hidden in its very hashtag – #AceYourSpends! Yes, think tennis! ICICI Bank and Mastercard have collaborated to really provide […]
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Earlier this year, Tuborg Open brought together a group of musicians from across the world for a unique musical endeavour. The idea was to create a song with one global message, told in a different way by each collaborating artist from different countries. These artists used a track created by world renowned musician DJ Diplo and Danish […]
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It’s that time of the year again, when Flipkart introduces its flagship Big Billion Days Sale. Each year it is bigger than the year before, and you think – “could it get bigger than this?”. And each year Flipkart surprises you with something grander and you got it – BIGGER. If the marketing efforts are […]
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In today’s day and age, everything around us has changed in a way that senior citizens experience a much more evolved lifestyle. They enjoy movie outings, world tours, or spending hours with their friends over a cup of Chai or Coffee. You could say that after a certain age senior citizens once again become carefree […]
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It sounds bizarre right?! Uno, a card game we have grown loving since our childhood is now on Tinder and is on a fiery streak of matches! If you have been part of Tinderverse, you must have come across a quirky Uno profile trying to get a match with you. The profile has been set […]
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It’s the festival season again, and with that comes ‘visarjans‘. Notoriously, the visarjans result in pollution of the water bodies they are immersed in, but the green city of Palava created a unique solution for that in an environment friendly initiative. Palava by Lodha Group has consciously aimed to keep the surroundings clean and has […]
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With the plethora of colour shades available, it can be quite difficult to choose the best colour for your walls. Getting your home painted isn’t a recurring activity, and you always want to be sure of the choice you have made. But it can often be an intimidating task, because the colours don’t always look […]
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Uber has just unveiled an entirely new look that is fresh, has a custom made typeface, new colours, and a brand new in-app look! Peter Markatos, Uber’s executive director of brand, said that this rebrand reflects Uber’s transition from “San Francisco startup to a global company,” particularly one that’s become a “platform of mobility.” When […]
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Every year when Apple reveals their latest flagship phones to the world, we are first very excited, and then comes the price tag, which evokes the same reaction each and every year. So this year, when Apple launched the iPhone XS, XS Max and XR, it was little surprise that they were super, super, super […]
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