Millennials spend most of their free time doing two things – consuming OTT content in the form of a web series, or swiping through Instagram Stories. Here’s a campaign which combines both of these elements into the most innovative festive campaign this year. In one of the most unique campaigns we have seen this year, […]
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Have you ever experienced the comfort of a couch inspired by a marshmallow? Umm, yes you heard that right – a sofa inspired by the softness and the peacefulness of a marshmallow! Imagine leaving all your worries behind and delving deep into your cozy spot on this couch. Enter Script by Godrej, a contemporary furniture brand with a core focus […]
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We have all been there. We may have reached the destination, but our favourite song is playing, and there’s no way we are stepping out of the car till it finishes. It is this relatable habit, that Spotify has caught onto for their latest campaign. Set to the tune of Sia’s piano version of Elastic Heart, […]
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For years, we have always been asked that one question – ‘Aagey ka kya socha hai?’ The question has just haunted us forever. It just makes us go… It’s because we the Gen Zs have a totally different take on this question. Rather than focusing on our tomorrow, we care about what we can do now. […]
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Center Fresh is undoubtedly one of the most loved and trusted brands in India. The power brand from Perfetti Van Melle India has been around for 25 years and is today synonymous with providing ‘fresh breath’, basically “think fresh breath, think Center Fresh”. To address various needs around fresh breath the brand has been steadily extending […]
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Airtel Cricket Bonanza was an innovative cricket contest launched by Airtel during the ICC Cricket World Cup 2019. This unique contest allowed cricket-lovers to immerse themselves in the tournament, by making predictions during each match. Airtel customers were then awarded points for correct predictions and the top scorer of each match won an iPhone 8. […]
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Motherhood is perhaps the most fulfilling, satisfying and yet the most challenging journey that women embark on in their lifetime. There’s a lot that goes on behind the scenes, known only to the mother, which becomes all too evident only when we ourselves become a mother much later in our lives. More often than not, […]
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August is looking reaaalllyyy exciting if you’re a movie buff, and here’s why. Morgan Freeman and Gerard Butler starrer ‘Angel Has Fallen’ is hitting the theatres on 23rd August, and it promises to be a roller coaster of a 114 minutes! The movie revolves around the assassination attempt on U.S President Allan Trumbull, portrayed by […]
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DocsApp India’s latest campaign is a much needed initiative in today’s world. There are numerous health related issues that we go through without talking to anyone about it. The reasons are plenty, many find it embarrassing, while many others don’t find the right person to talk about it. With their hard-hitting #BaatTohKaro campaign, DocsApp is […]
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It’s that time of the year again, with brands releasing their versions of what freedom means to them. There is a lot of chatter and uninspired work out there, with the same old messaging being delivered over and over again. Amidst this, there is one brand which is breaking the clutter and has conceptualised an […]
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