For many of us, our fathers are our Super Heroes. They have always had our back. They were right there, when we were feeling like flying in the air. They were always our saviours when we were scared of getting scolded by mom. Whenever we got hurt, he was right there to heal it for […]
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As Indians, we all love our cricket team. But when we are participating in the World Cup, the sheer emotion and intensity with which we support our national team is at a different level altogether. There are a plethora of brands which are looking to tap into this excitement, but most of them are not […]
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India is a cricket crazy nation, and the fever peaks in the World Cup season. There are a plethora of brands that line up to leverage this excitement among their consumers, but most of them fall flat in their communication, and none of them really stand out. Over the course of the month, most brand […]
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Eid as a festival has always brought a lot of warmth and endearment to the world of Advertising, and this year has been no different with most brands opting for an emotional route to connect with their audience. Like we always do, here are the best Eid Campaigns from 2019. We will keep adding to […]
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Bata’s latest campaign titled #LetsWalkTogether is a beautiful amalgamation of friendship and the spirit of Ramadan. The campaign beautifully ties up with the brand’s long running positioning of ‘Come and Be Surprised’ as well, with the sweet little twist at the end of the campaign video. The digital film which has been earning appreciation for […]
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Marketing is often dissed as ‘over-glorifying’ products and services, and this particulate Airbnb host certainly went to great lengths to oversell his “home”. Ben Speller, a British citizen travelling to Amsterdam decided to rent a “Clean Home in Amsterdam with Private Bathroom” on Airbnb, which was categorised under a cottage for $150. The listing had […]
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Get those tissues ready, ’cause boy will you need it. Topicals like Mother’s Day really brings out the best from creative agencies, and gives brands a chance to create conversations with their audience and connect with them on an emotional level. This year’s rollout of campaigns for Mother’s Day was perhaps as diverse as we […]
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As we look forward to what brands have in store for us this year on Mother’s Day, here’s a quick throwback to the best Mother’s Day campaigns from over the years. We have handpicked the best videos which we feel really brought out the essence of the day. This year we have already seen interesting […]
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The prospect of being served a burger straight to your car when you are stuck in a nightmarish traffic jam is pretty tempting. With Burger King, this temptation is now a reality, at least in Mexico. Burger King is coming to the rescue of commuters in big cities through a delivery service which will bring […]
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There is no one way to be a mother. For this Mother’s Day, HBO has released a series of greeting cards that celebrate all kinds of moms – the good, not-always-perfect, and everything in between – through some of their most notable and complex female characters. Each card features the illustration of a character on […]
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