Tanishq has always caught our eye with their relatable advertising. The brand’s voice is a wonderful blend of traditional values and contemporary approach. They always bring a fresh perspective in every campaign they release. In our effort of searching for the most heart warming Valentine’s Day campaigns from Indian brands in the last few years, […]
Read More
The notion of actually writing out a note to someone seems quaint when you consider that communicating via emoji has now become the norm, but a Canadian stationary store called Take Note is hoping that its latest campaign will inspire people to put down their phones for a little and reconsider the power of putting […]
Read More
Sometimes it pays to forget that it is Valentine’s Day. This was true for some lucky couples in UK last year who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back by opening its own restaurant catering exclusively to forgetful couples. Snickers parked a Valentine’s van […]
Read More
In a bizarre change from contemporary trends, Zara has forgone its spaced-out-logo for one which has overlapping characters, and is the opposite of what most brands have been striving towards. Fashion logos are beginning to look the same, and the reason is largely because the are designed for readability and are created to be legible whether […]
Read More
Starbucks is taking a break from dishing out their beverages in minimal cup designs to more loved designs celebrating Valentine’s Day. For Valentine’s Day, Starbucks is introducing its ‘Heart Cup’ that simply swaps out the beverage code checkboxes at the back of its original cups for hearts. This change is surely Cupid-approved, and is poised to put a smile […]
Read More
Benetton has always been vocal about social causes and they have once again taken the opportunity to raise their voice against a deep rooted issue in our country – Communal Violence. Through a very unique campaign, the viewers are taken through all the stereotypes that we usually associate with Hindu-Muslim riots, only to crush these stereotypes […]
Read More
While a lot gets spoken about the relationship between a mother and her children, the bond that a father shares with his children is equally special. Even more so, there is something incredibly beautiful about the equation between a father and a son. It is a blend of love, friendship and mutual respect unlike no […]
Read More
Cipla’s ongoing #BerokZindagi campaign has been very well received and has proved to be essential in the current Indian scenario. The campaign has been tackling the social stigma surrounding asthma and inhalation therapy, educating patients about the benefits of the same and enabling them to live a Berok Zindagi. Asthma is a common respiratory disease, which […]
Read More
Traditional social messaging campaigns deal with serious topics that deeply impact society and the environment, sometimes on a global scale. As a result, they can frequently end up being preachy or more often than not, guilt-inducing. But every once in a while, a truly memorable campaign comes along, whose message sticks with you. Finally, one […]
Read More
Diwali is popularly known as the festival of lights, but if you reaaaaly ask people to be honest with themselves, they will tell you that it is a mouth-watering Indian food festival! Food is an integral part of the Diwali celebrations and Gowardhan planned something interesting around it to engage with their audience. The insight […]
Read More