In a hard hitting campaign, MySchoolReviews.com asks some tough question to parents on the way they are raising their girls. The campaign suggests that while all parents shower a lot of love and care on their daughters, they might be unknowingly teaching fear to their little girls by way of certain statements. “Don’t wear this” or […]
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DSP Mutual Fund’s father-son saga titled ‘Dramayana’ is a breath of fresh air in an otherwise cluttered advertising space in the financial domain. While most campaigns in this segment use a tried and tested methodology to get consumer eye-balls, ‘Dramayana’ dares to take the road less (perhaps never) taken, and presents the audience with a […]
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This project is particularly small in scale, but big in impact. AAUW is fighting to promote equity and education for women and girls. A pillar of that fight is equal pay. Lady Dollars shows the harm of the gender pay gap on a practical level. Check out the full details in the video below : In […]
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Tanishq has always caught our eye with their relatable advertising. The brand’s voice is a wonderful blend of traditional values and contemporary approach. They always bring a fresh perspective in every campaign they release. In our effort of searching for the most heart warming Valentine’s Day campaigns from Indian brands in the last few years, […]
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The notion of actually writing out a note to someone seems quaint when you consider that communicating via emoji has now become the norm, but a Canadian stationary store called Take Note is hoping that its latest campaign will inspire people to put down their phones for a little and reconsider the power of putting […]
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Sometimes it pays to forget that it is Valentine’s Day. This was true for some lucky couples in UK last year who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back by opening its own restaurant catering exclusively to forgetful couples. Snickers parked a Valentine’s van […]
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In a bizarre change from contemporary trends, Zara has forgone its spaced-out-logo for one which has overlapping characters, and is the opposite of what most brands have been striving towards. Fashion logos are beginning to look the same, and the reason is largely because the are designed for readability and are created to be legible whether […]
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Starbucks is taking a break from dishing out their beverages in minimal cup designs to more loved designs celebrating Valentine’s Day. For Valentine’s Day, Starbucks is introducing its ‘Heart Cup’ that simply swaps out the beverage code checkboxes at the back of its original cups for hearts. This change is surely Cupid-approved, and is poised to put a smile […]
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Benetton has always been vocal about social causes and they have once again taken the opportunity to raise their voice against a deep rooted issue in our country – Communal Violence. Through a very unique campaign, the viewers are taken through all the stereotypes that we usually associate with Hindu-Muslim riots, only to crush these stereotypes […]
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While a lot gets spoken about the relationship between a mother and her children, the bond that a father shares with his children is equally special. Even more so, there is something incredibly beautiful about the equation between a father and a son. It is a blend of love, friendship and mutual respect unlike no […]
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