Why Cipla’s #BerokZindagi Campaign Was The Need Of The Hour In India

Cipla’s ongoing #BerokZindagi campaign has been very well received and has proved to be essential in the current Indian scenario. The campaign has been tackling the social stigma surrounding asthma and inhalation therapy, educating patients about the benefits of the same and enabling them to live a Berok Zindagi. Asthma is a common respiratory disease, which […]

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Everyone is talking about the DBS #RecycleMoreWasteLess campaign for all the right reasons

Traditional social messaging campaigns deal with serious topics that deeply impact society and the environment, sometimes on a global scale. As a result, they can frequently end up being preachy or more often than not, guilt-inducing. But every once in a while, a truly memorable campaign comes along, whose message sticks with you. Finally, one […]

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In A Never Seen Before Initiative, This Ganesha Idol Cleans The Water Body It Is Immersed In

It’s the festival season again, and with that comes ‘visarjans‘. Notoriously, the visarjans result in pollution of the water bodies they are immersed in, but the green city of Palava created a unique solution for that in an environment friendly initiative. Palava by Lodha Group has consciously aimed to keep the surroundings clean and has […]

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