Good marketing ideas are never complex. They are simple thoughts, drawn from an honest place directly from our real life experiences. ZEE’s #TVisFamily campaign is exactly that – a simple representation of how television has become a part of our family. A thought so pervasive across the country, and yet something which no one ever […]
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The pandemic truly brought out a baker in so many of us. From learning baking for the first time, to mastering the art with complex recipes, we have all come across someone who took up the opportunity to delve into baking. This reflected the country’s enthusiasm for baking and their love for cakes. Keeping in […]
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With the world around us changing dramatically in the last few months, brands and businesses have been forced to innovate not only their core products and services, but also how they engage with their audience. One of the most interesting features that select brands have experimented with is Instagram’s Augmented Reality Filter. The tech which […]
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Earlier this year, Marriott Bonvoy announced their partnership with Mumbai Indians as their Loyalty Partners for 3 seasons. As a brand, Marriott Bonvoy has always believed in connecting their members with what they love, inspiring them to see and do more. By associating with Mumbai Indians, Marriott Bonvoy was able to create a variety of […]
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Diwali this year was a different experience for everyone. Our homes lit up, but the smiles were seen virtually, and the happiness was shared on calls. From a marketing perspective too, it was nothing we have ever seen before. Many campaigns had a strong 2020 flavour to it and virtual celebrations were the most opted for […]
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Welspun’s latest campaign #DonoTarafKhushiyan is not only an applaudable initiative by the brand, but is also a lesson in seamless product integration. Welspun’s range of reversible bedsheets actually embodies the name of their campaign – #DonoTarafKhushiyan – while at the same time the crux of the campaign is to bring joy and happiness to both […]
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In a campaign filled with global icons, Seagram’s Royal Stag celebrates the spirit of dreaming, succeeding and making it large. In their latest campaign, we see a star-studded lineup featuring Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama. The brand has since long stood for the emotion of […]
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As the curtains on this year’s IPL draw, Unacademy has released a highlight reel which very smartly ties in with the overall brand proposition. It’s a refreshing approach by an IPL sponsor, and we haven’t seen anything like this in the many glorious years IPL has been part of our lives. The ad film features some of […]
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We love brand campaigns which create a sense of mystery and intrigue around them. Today morning we came across multiple outdoor ads with the same message : “Iss Diwali kuch magical aane wala hai” The interesting part about these messages are that it isn’t being endorsed by a single brand, but by a series of […]
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Think about ads for tyres and you typically think of tough visuals and not really a storyline – well, CEAT has just changed all that in their latest campaign. It’s a series of 2 ads that take a truly creative and engaging route to showcase the Securadrive tyre. They even brought in Aamir Khan in […]
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