Cipla’s ongoing #BerokZindagi campaign has been very well received and has proved to be essential in the current Indian scenario. The campaign has been tackling the social stigma surrounding asthma and inhalation therapy, educating patients about the benefits of the same and enabling them to live a Berok Zindagi. Asthma is a common respiratory disease, which […]
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Traditional social messaging campaigns deal with serious topics that deeply impact society and the environment, sometimes on a global scale. As a result, they can frequently end up being preachy or more often than not, guilt-inducing. But every once in a while, a truly memorable campaign comes along, whose message sticks with you. Finally, one […]
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Diwali is popularly known as the festival of lights, but if you reaaaaly ask people to be honest with themselves, they will tell you that it is a mouth-watering Indian food festival! Food is an integral part of the Diwali celebrations and Gowardhan planned something interesting around it to engage with their audience. The insight […]
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Source : Adweek Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters. The printed […]
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Earlier this year, Tuborg Open brought together a group of musicians from across the world for a unique musical endeavour. The idea was to create a song with one global message, told in a different way by each collaborating artist from different countries. These artists used a track created by world renowned musician DJ Diplo and Danish […]
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It’s that time of the year again, when Flipkart introduces its flagship Big Billion Days Sale. Each year it is bigger than the year before, and you think – “could it get bigger than this?”. And each year Flipkart surprises you with something grander and you got it – BIGGER. If the marketing efforts are […]
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In today’s day and age, everything around us has changed in a way that senior citizens experience a much more evolved lifestyle. They enjoy movie outings, world tours, or spending hours with their friends over a cup of Chai or Coffee. You could say that after a certain age senior citizens once again become carefree […]
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It sounds bizarre right?! Uno, a card game we have grown loving since our childhood is now on Tinder and is on a fiery streak of matches! If you have been part of Tinderverse, you must have come across a quirky Uno profile trying to get a match with you. The profile has been set […]
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It’s the festival season again, and with that comes ‘visarjans‘. Notoriously, the visarjans result in pollution of the water bodies they are immersed in, but the green city of Palava created a unique solution for that in an environment friendly initiative. Palava by Lodha Group has consciously aimed to keep the surroundings clean and has […]
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With the plethora of colour shades available, it can be quite difficult to choose the best colour for your walls. Getting your home painted isn’t a recurring activity, and you always want to be sure of the choice you have made. But it can often be an intimidating task, because the colours don’t always look […]
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