In a bizarre move from the usual, this Danish campaign is thanking smokers in their country. Something doesn’t sound right. right? Now, they aren’t really being thanked for smoking, but for the way the go about smoking. The insight that they have caught onto is that Danish adults who smoke, also hope that youngsters in […]
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Peloton is a fitness brand, which aims to bring the gym to your home. People can buy a Peloton exercise bike with an attached tablet, and can workout right from home following professional training on the screen. Their holiday ad however, has not gone down to well with the audience and is being touted as […]
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At the end of each year, Spotify gives its users a fun reminder of what they listened to that year via their “Wrapped” series. People often take to social media boasting about their peculiar listening habits to their friends. It allows users to go down memory lane, rediscovering the music they listened to last year. […]
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A grocery store in Vancouver, Canada is shaming their customers for a really good cause. It would at most other times be a very bad idea to embarrass your customers, but there’s always an exception. This one being – our beautiful environment. In an effort to get people to use reusable shopping bags when they […]
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Snickers has for long been championing the cause of ‘you are not you, when you’re hungry’, and this time they took it to the next level. The brand chose to test this theory on themselves, and proved it by selling customers Snickers….umm well it wasn’t Snickers, it was a bar of Bounty (remember that coconut […]
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After decades since the tragedy, McDonald’s Sweden is telling the story of its founder’s family and the new beginnings that it brought around. The spot is called “For Erica”, a reference to Paul Lederhausen’s daughter. It opens in 1960, with Erica being born and soon Paul and his wife realise their daughter is ill. This […]
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Axis Bank recently collaborated with Kochi’s popular local band Masala Coffee to pull together an upbeat campaign ‘I Live The Metro Life’ that showcases how life in Kochi has evolved, thanks to the Kochi1 card and Kochi Metro. The music video uses very relatable protagonists – a photographer, a designer, a dancer, aspiring footballer and […]
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Apollo Tyres has always advocated safety on the roads, and this time they have a very strong message around distracted driving. The brand created awareness and encouraged positive action through a unique activity. We often blame drunk driving as the number one case of road accidents, however that is far from the truth. While drunk […]
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Online shopping has ensured that we always get a wide variety of options to choose from for our next purchase, but the core factor basis most of young India continues to make their purchase decision still remains price. There are various factors which determine the price of a product on an online store, one of […]
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In one of the ad films of the year, Renault Clio’s new spot features an endearing love story between two girls spanning across three decades. With the tagline ’30 years in the making’, the ad celebrates 3 decades since the first Renault Clio was released. The ad begins with the girls meeting as kids through […]
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