The Tanishq ad being pulled down is a moment that warrants some introspection. Are we bordering on extreme trolling and cancel culture defining our society? Titan as a brand has always stood for highlighting positive change in society. Over the years, the brand has made impactful ads celebrating diversity, depicting a single mother’s second marriage and even questioning the […]
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A lot happens in a social media minute, but none so mysterious as was happening with Flipkart in the last few days. Flipkart’s series of tweets with a missing F got people talking and guessing what it was all about – #WheresTheF. The hashtag was also in the Top 5 on Twitter’s trending list. In what […]
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Independence Day this year was very different from a marketing perspective. The themes and messaging that we saw this year was unlike any other year. While some brands chose the occasion to help our indigenous artisans and karigars who have been affected due to the pandemic, other brands reminded the nation that we as a […]
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Viagra is aiming to change the conversation around erectile dysfunction with the help of their latest campaign. Erectile dysfunction has since long been associated with lack of masculinity, and quite incorrectly so. The brand wants to communicate that it is a health issue, and is aggravated by stress, anxiety, diet and various other factors. They […]
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With most of the world still quarantining in their respective homes, here’s a brand which is thinking about how our dogs are perceiving this experience. We are introduced an adorable dog who misses travelling in cars with his head stuck out of the window and the wind rushing through his face. So he does what […]
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In one of the biggest collaborations ever, YouTube, Google, United Nations, Tribeca Enterprises and Goodby Silverstein & Parters have joined hands to release “Life Below Water – The Arrival of a New Species” narrated by Morgan Freeman. The narration by Morgan Freeman is absolutely stunning not just in terms of the delivery but the content […]
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Apple is committing to becoming completely carbon neutral by the year 2030. The brand’s latest ad doesn’t feature any of their iconic products, there is no mention of product design or even any of the accessories. Apple’s latest video features only a baby, sleeping the entire time with a VoiceOver making much needed promises to […]
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Yes, everything is changing around us. We are doing things we never did before. We are barely doing things we always did before. Amidst this changing world, Coca Cola has a wonderful message for all of us weaved in the form of a wonderful poem. Just because life isn’t what it previously as, does not […]
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With many Burger King outlets shut across Brazil for dining in, and to create buzz around their late night delivery service Burger King did the unthinkable. They released a campaign which said that late night is actually not a good time to visit their restaurant anyway, so might as well get your burger delivered. The […]
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In their latest campaign, Durex urges everyone to not go back to normal. Why? Because for too long, that old normal wasn’t goo enough. Normal was making rubbish excuses for not wearing a condom. Normal was shaming women for even carrying one. Normal was one million needless STIs, every single day. The video is rather intriguing. […]
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