Starbucks Is Making A Subtle Yet Adorable Change To Their Cup Design For Valentine’s Day

Starbucks is taking a break from dishing out their beverages in minimal cup designs to more loved designs celebrating Valentine’s Day. For Valentine’s Day, Starbucks is introducing its ‘Heart Cup’ that simply swaps out the beverage code checkboxes at the back of its original cups for hearts. This change is surely Cupid-approved, and is poised to put a smile […]

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Benetton Crushes Stereotypes In This Impressively Impactful Campaign – #UnitedByPlay

Benetton has always been vocal about social causes and they have once again taken the opportunity to raise their voice against a deep rooted issue in our country – Communal Violence. Through a very unique campaign, the viewers are taken through all the stereotypes that we usually associate with Hindu-Muslim riots, only to crush these stereotypes […]

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Why Cipla’s #BerokZindagi Campaign Was The Need Of The Hour In India

Cipla’s ongoing #BerokZindagi campaign has been very well received and has proved to be essential in the current Indian scenario. The campaign has been tackling the social stigma surrounding asthma and inhalation therapy, educating patients about the benefits of the same and enabling them to live a Berok Zindagi. Asthma is a common respiratory disease, which […]

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Everyone is talking about the DBS #RecycleMoreWasteLess campaign for all the right reasons

Traditional social messaging campaigns deal with serious topics that deeply impact society and the environment, sometimes on a global scale. As a result, they can frequently end up being preachy or more often than not, guilt-inducing. But every once in a while, a truly memorable campaign comes along, whose message sticks with you. Finally, one […]

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