Author: Siddhant More

Last year in September 2020, Masters’ Union welcomed their first batch of students. Ever since, the business school has witnessed an ecclectic, heady mix of students, professors, activities and experiences. Let’s start with the students themselves. The first 60 students to experience this new-age business school, had an average last drawn salary of INR 10.5 […]

Nike and their agency Wieden+Kennedy absolutely nailed it in 2020. Here are 9 iconic moments of inspiration and strength from Nike in 2020. 24th February, to pay a tribute to Kobe Bryant 8th March, on Women’s day 23rd May, reminding us that we can all make a comeback 29th May, when Nike said ‘Don’t Do It’ […]

Update : Nominations for The Mommy Awards are now closed. What are The Mommy Awards? Mad Over Marketing brings to you the inaugural edition of The Mommy Awards, where we celebrate and honour the most creative brands and agencies in India. We are on the lookout for the best work done by brands and agencies […]

This brilliant ad is already being touted as one of the best ads of 2020. Very early on in the video you understand what’s going to happen but you still can’t help feel a wave of warmth in your heart when the final reveal happens. There are no words uttered in the entire three minutes […]

OkCupid’s latest campaign is a celebration of Love. It positions love in a new light, emphasising on how the emotion (or is it a feeling, what is it?) is unique and distinguished for each individual. One person’s idea of love can be on a completely different end of the spectrum from another person’s idea of […]

You have heard this 50 times before, but we will say it again. 2020 has been a year which we will never forget. A lot has been spoken about this year. Some very harsh words have been said. People are desperate for the turn of the new year. But that doesn’t mean we can’t have […]

Here’s what you need to know about Xfinity’s (a telecom company from US) holiday ad. Everyone’s favourite Steve Carell plays Santa Steve Carell plays Santa in this ad Steve Carell is Santa That’s pretty much all the reason you should need to view Xfinity’s new holiday ad. But here’s some premise setting nonetheless. Santa (played […]

Good marketing ideas are never complex. They are simple thoughts, drawn from an honest place directly from our real life experiences. ZEE’s #TVisFamily campaign is exactly that – a simple representation of how television has become a part of our family. A thought so pervasive across the country, and yet something which no one ever […]