After a brief hiatus induced by the lockdown, ZEE dropped in brand new episodes on 13th July, and hyped up this return in a pretty unique fashion. In the build up to 13th, brands like Cadbury Dairy Milk, Pepsi, Sunfeast Dark Fantasy, Amul Lassi, Red Label and Maggi started building up the suspense around 13th in […]
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Doctors, nurses, delivery executives and the police across our country have been battling the pandemic on the front lines. Their working-hours have increased and despite challenges they continue to serve us all putting their duty above all else. While we all acknowledge their contribution to this situation, we often forget the personal sacrifices they are […]
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This year’s selection of our favourite Father’s Day campaigns are very different from each other. From brands talking about the various roles fathers play in our lives, to expanding what a father means altogether – we saw some really well executed campaigns this year. Here’s our pick of 3 Father’s Day campaigns that really stood […]
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2020 – the year of “unprecedented” moments and in all fairness, the year of video calls. With most people (thankfully) staying home, we are left to either postpone or celebrate all the big and small moments in life virtually – getting married, graduating college, celebrating a birthday or even just spending time with your loved […]
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Sunfeast Dark Fantasy’s latest campaign is a breath of fresh air. It’s a unique anthem made for the youth, by the youth. Popular faces like Shruti Hassan and Ali Faizal come together with 50 other young citizens of the country to produce a fun music video, aimed at lifting everyone’s spirits during these trying times. The […]
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Philips Avent has always pioneered the wellbeing of mothers, and in their latest campaign they paid a heart-warming tribute to the strength and resilience of mothers during the lockdown. The digital film was released on Mother’s Day, and features real-life mothers and their kids from across the country. The brand used user generated content to […]
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There are no words or gestures or tributes adequate to celebrate the superhero that is a Mother. Even so, every year we all make our best attempt to celebrate Mothers. Today in the midst of the pandemic and the lockdown, the stability and selfless love of our moms is even more valuable and special. Mother’s […]
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Back in 2013 when Volvo released ‘The Epic Split’ ad, it sent the advertising world into a frenzy. In February 2020, the brand returned with yet another insane stunt and this time it was called ‘The Epic Stack’ – well unofficially at least. In this act of insanity, Volvo stacked four new trucks on top […]
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