A condom brand from the west, SKYN is bringing a new erectile dysfunction product to the market, with a very unique packaging. This packaging does exactly what the product promises. It comes in a container that never gets flaccid. This always-up packaging is a unique marketing effort which supports the marketing mantra of ‘don’t say […]
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Drivers in California who ran stop signs, or were found speeding were given a second chance by the police forces, if they were registered organ donors. The California police believes that these drivers earned a second chance, by giving someone else a second chance at life. In partnership with Donate Life California’s “Second Chances” programme, […]
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Ikea has just changed their logo, but the differences are so subtle, that many haven’t even noticed it. But take a closer look, and you will notice that there are several tweaks. These tweaks become pronounced when you juxtapose the old logo (left) with the new one (right) Here’s a version of the […]
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This 2019 election, India will have 15 million newly eligible citizens who can cast their vote. But will they all vote? Or will they let others make their decision for them, for the country’s future and theirs? We believe life is all about the choices we make, every decision made so far has led us […]
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Gorkha Beer New Advertisement Campaign in Regional Language Gorkha Beer has created a new identity for itself in terms of brand communication. It brings a fresh and creative breakthrough highlighting on the reflection of a Gorkhali/Nepali and bringing out the true essence of the brand. Creative Use of Shadow: This homegrown beer brand has […]
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Yatra.com had a trick up their sleeves this April Fool’s Day. In a video the brand announced the launch of a revolutionary new product called the Yatra Master Key Card, which allowed you to simply walk in to any hotel, and use the key card to walk into a room reserved, especially for you. And […]
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In a hard hitting campaign, MySchoolReviews.com asks some tough question to parents on the way they are raising their girls. The campaign suggests that while all parents shower a lot of love and care on their daughters, they might be unknowingly teaching fear to their little girls by way of certain statements. “Don’t wear this” or […]
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DSP Mutual Fund’s father-son saga titled ‘Dramayana’ is a breath of fresh air in an otherwise cluttered advertising space in the financial domain. While most campaigns in this segment use a tried and tested methodology to get consumer eye-balls, ‘Dramayana’ dares to take the road less (perhaps never) taken, and presents the audience with a […]
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This project is particularly small in scale, but big in impact. AAUW is fighting to promote equity and education for women and girls. A pillar of that fight is equal pay. Lady Dollars shows the harm of the gender pay gap on a practical level. Check out the full details in the video below : In […]
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Tanishq has always caught our eye with their relatable advertising. The brand’s voice is a wonderful blend of traditional values and contemporary approach. They always bring a fresh perspective in every campaign they release. In our effort of searching for the most heart warming Valentine’s Day campaigns from Indian brands in the last few years, […]
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