Lux redesigned its soap bar to retain the shape of a lump throughout its use — a daily reminder for women to check themselves for breast cancer. Distributed at screening camps in Maharashtra, it drove a 27% jump in helpline enquiries about early detection. 1. How Lux cleverly reminded women to check themselves for Breast […]
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Courteney Cox turned Monica Geller’s obsession with cleanliness into an actual $30 million cleaning products business. Homecourt leans hard into Friends nostalgia — and Jennifer Aniston even makes cameos on the brand’s feed. 1. We didn’t know that Courtney Cox had a brand, and once we did a deep dive, we realised it was such […]
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Most women feel unsafe waiting alone at bus stops late at night. Here’s how one ad is fixing that in Rio de Janeiro. Touch the screen, and you’re on a video call with a surveillance professional until your bus arrives. 1. Most women feel unsafe waiting alone at bus stops late in the night. Here’s […]
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Non-alcoholic drinks are becoming the new celebrity brand category — Tom Holland, Bella Hadid and Lewis Hamilton all have one. GenZ’s sobriety wave, and the want to blend in at a party, is what’s making it lucrative. 1. There’s a new category of products that are becoming celeb favourites: Non alcoholic beer. 2. Tom Holland […]
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Adanola, a UK athleisure brand, wanted a big US splash — so they got Kendall Jenner. It gave a brand that pitches itself as “cheaper than Lululemon” an instant luxury tag. 1. This photo of Kendall Jenner did wonders for a British brand. 2. First, some context. Adanola, a very popular athleisure brand in the […]
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Wendy’s changed its Facebook content to look and sound exactly like the boomers who use Facebook — typos, YELLINGGG and all. It got them 8.2 million followers, more than every other platform combined, and Gen Z loved it so much it went trending on TikTok and X. 1. Wendy’s used boomers to kill it on […]
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Toddlers are going to raves now — glowsticks, techno beats, and Wheels on the Bus on a loop. But it’s really not about the toddlers. It’s millennial parents keeping their party culture alive. 1. No jokes, toddlers are going to raves now. 2. Not the 3am kinds, the 3pm kinds. But it’s not some cute […]
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Shark Beauty got influencers to sit courtside at a basketball game wearing its red light therapy mask. Courtside seats are always on camera — and so, now, is the mask. 1. This marketing stunt at a basketball game made our heads turn and we had to tell you about it. 2. A beauty company got […]
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Justin Bieber covered his face in Rhode’s pimple patches to tease their latest launch. He’s promoting Rhode, Hailey’s promoting Skylrk — a thriving in-house marketing machine. 1. Justin Bieber covered his face with pimple patches to tease Rhode’s latest product. 2. Okay fine he put the under eye patch too. 3. Umm yes the lip […]
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KFC made a jacket out of pickles. Yes, achaar. Real ones. It has nothing to do with sales or the menu — it’s just a reminder that they exist. 1. Umm excuse me KFC, but why have you created this Pickle Jacket. 2. Ugh we now have to write a carousel about it. So here […]
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