Courteney Cox turned Monica Geller’s obsession with cleanliness into an actual $30 million cleaning products business.
Homecourt leans hard into Friends nostalgia — and Jennifer Aniston even makes cameos on the brand’s feed.
1. We didn’t know that Courtney Cox had a brand, and once we did a deep dive, we realised it was such a genius idea. Here’s everything you need to know.
2. You think of Courtney Cox, you think of Monica from Friends.
3. And when you think of Monica, you think of her organization, her love for rules, and most importantly: her obsession with cleanliness.
4. Courtney took that trait and turned it into a business which does $30 million in annual sales.
5. In 2022 she launched Homecourt, a brand that makes cleaning products. Yes, cleaning products. It’s so Monica coded.
6. And no it isn’t just some celebrity brand with her name slapped on it. She is deeply and obsessively involved.
7. Celebrity brands work only and only when there is a genuine founder-product fit. And this couldn’t be a better match.
8. Plus the marketing is so much fun. She uses a bunch of references from Friends to evoke a sense of nostalgia.
9. And Jennifer Aniston makes cameos on her feed to talk about the brand too.
10. Could it BE more perfect?
