Wendy’s changed its Facebook content to look and sound exactly like the boomers who use Facebook — typos, YELLINGGG and all.
It got them 8.2 million followers, more than every other platform combined, and Gen Z loved it so much it went trending on TikTok and X.
1. Wendy’s used boomers to kill it on Facebook and that has now made them a GenZ fav! Trust me, you need to read this.
2. Wendy’s changed its content style on Facebook to look and sound like the type of people who use Facebook: boomers. What followed was chaos, one typo at a time.
3. The content has all the classic boomer elements. There are technical difficulties.
4. There are thumb-covering-camera photos. (Notice the all caps and the multiple commas)
5. There is YELLINGGG which was technically supposed to be a private message.
6. There’s weird flex about old people things.
7. This absolutely unhinged approach got them more followers on Facebook than all other platforms combined!
8. 8.2 MILLION to be exact. The best bit? GenZ loved the brand’s boomer energy on FB… and got Wendy’s trending on TikTok and X!
