A 19-year-old rented out ad space on his forehead for $75, and Mr. Beast offered a blank cheque to buy it all.
The idea is provocative and crazy, but it’s a lesson in first-mover brand love — the first few brands in get it, everyone after won’t.
1. Honestly that $75 ad spot is a STEAL.
2. Willfred, a 19 yo unserious genius, posted that he’s renting out ad space on his big forehead.
3. Brands jumped in. People jumped in. Everyone wanted a slice of that forehead.
4. Mr. Beast amped up the competition by giving Willfred a blank cheque to buy it all!
5. Willfred has been posting these takes where he’s sprucing up his billboard. Translation: getting a haircut.
6. It’s a hilarious story. But there’s a lesson here. And no the lesson isn’t that this is a genius business idea.
7. The idea is obviously just provocative and crazy. But it’s one of those trends where the first few brands who jump in will get a lot of brand love. After that? Believe it or not, people will ignore ads on foreheads also.
8. Our fav bit of this story is that Willfred was apparently trolled for having a big forehead and he turned it into this genius content series!
