Shark Beauty got influencers to sit courtside at a basketball game wearing its red light therapy mask.
Courtside seats are always on camera — and so, now, is the mask.
1. This marketing stunt at a basketball game made our heads turn and we had to tell you about it.
2. A beauty company got influencers to sit courtside wearing their red light therapy mask.
3. Do you realise what a prime real estate that front row is?
4. Imagine watching the game on TV, those courtside seats are almost always visible.
5. What else is almost always visible? Shark Beauty’s red light therapy mask.
6. The idea is wild enough to capture eyeballs and yet not cringe for people to hate on it taking away from the game.
