For months, F1 fans debated whether Max Verstappen was leaving Red Bull — or the sport entirely.
When he finally signed his extension, Red Bull had some fun with the announcement instead of playing it straight.
1. Max Verstappen’s contract extension announcement is such good marketing.
2. For months, there has been speculation about Max leaving not just the Red Bull team but the sport itself.
3. Is he going to Mercedes? Is he leaving F1 altogether? This is pretty much what the F1 fandom has spoken about this year.
4. So when he finally signed the contract extension, Red Bull decided to have some fun with it.
5. Not taking itself seriously is perhaps the best thing a brand can do. Just like Red Bull did with this video.
6. Red Bull kept it real with this announcement. Just like Max.
7. Oh and before I leave, du du du du Max Verstappen!
