At the Ted Lasso premiere, only one thing stood out about Jason Sudeikis’s otherwise ordinary outfit: his shoes.
They were Nike’s new Caitlin Clark-created basketball range — and given the new season is about women’s football, that’s not a coincidence.
1. Ted Lasso is using fashion in such a brilliant way.
2. This is how Jason Sudeikis showed up at the show’s premiere. Only one thing grabs attention in this very normal outfit: his shoes.
3. These are Nike Caitlin1s, a new basketball shoe range created by Caitlin Clark that is launching later this year.
4. Ted Lasso’s new season is about women’s football. So this move is right on cue. But that is not why this is so special. It’s meaningful because this is not a one-off move.
5. Jason Sudeikis has always been a loud and proud supporter of women’s basketball, and Caitlin in particular.
6. He’s at the games, he’s cheering for her, he even gave her AFC Richmond merch from the show!
7. So him showing up in Caitlin’s shoes adds up. It does not feel opportunistic. It does not feel performative. It feels authentic because it is authentic.
8. In fact, Jason was also spotted wearing Megan Rapinoe merch. Megan is a big name in football in the US (I refuse to say soccer).
9. He’s just like a real life Ted Lasso, isn’t he?
