Brands love inventing profound stories behind their names. HYROX’s first event in 2017 was called CUROX, ran straight into a trademark battle, and had to be renamed — so instead of force-fitting a meaning, they asked what five-letter word sounds good and is easy to remember.
They liked ROX, went through Kyrox, Tyrox and Byrox, and landed on HYROX. That made-up word is now one of the fastest growing businesses in the world.
1. What does HYROX stand for? Apparently, nothing.
2. Brands love inventing profound stories behind their names. But HYROX was born out of an IP lawsuit.
3. Their first ever event in 2017 wasn’t even called HYROX. It was called CUROX.
4. And immediately they found themselves in a trademark battle. So they had to change their name.
5. Instead of force fitting some profound meaning behind a name, they simply asked: What’s a five letter word that sounds good and is easy to remember?
6. They liked ROX. Then came Kyrox. Tyrox. Byrox. And eventually HYROX.
7. That made up five letter word is now one of the fastest growing businesses in the world.
