When Roger Federer left Nike in 2018 for a lesser-known Swiss brand called On, the pull was an ownership stake — and it started a domino effect Nike still hasn’t recovered from.
On has now used the same offer on Kylian Mbappé, a Nike athlete since he was 8. Nike had already lost Lamine Yamal to Adidas, who felt he’d be overshadowed by Mbappé there — so now it has neither.
1. In 2018 Roger Federer started a domino effect that Nike has still not recovered from
2. He left Nike to sign with a lesser known Swiss brand called On
3. A big reason why Roger left? On offered him an ownership stake
4. Just like they have now offered Kylian Mbappe to lure him away from Nike.
5. But Mbappe’s exit must hurt them so much more. He was a Nike athlete since he was only 8 years old.
6. And now that he is at the peak of his career, they have lost him to a competitor.
7. Ironically, Nike also lost Lamine Yamal to Adidas a few years ago, because Yamal felt he would be overshadowed by Mbappe at Nike.
8. And now Nike has neither Mbappe nor Yamal.
