The US Open’s Honey Deuce Isn’t About Taste — It’s About The Photo

People now go to the US Open just to be photographed holding one drink: the Honey Deuce, a Grey Goose cocktail garnished with honeydew melon balls that look like tiny tennis balls.

Grey Goose invented it in 2007 and sold 30,000 glasses that year — last year alone, they sold more than 700,000.

1. People are now going to the US Open only to be photographed with this drink.

2. No seriously, a photo with this drink is like social currency.

3. From Taylor Swift to Gigi Hadid, countless celebrities have been photographed with it.

4. So what is the drink called? Honey Deuce.

5. And honestly, it’s not about the taste. It’s about the presentation.

6. The drink comes with honeydew melons which look like tiny tennis balls. And boom, it became a legend.

7. Grey Goose invented this cocktail in 2007. It sold 30,000 glasses that year. Last year, they sold more than 700,000 glasses.

8. The drink used to be synonymous with the US Open. But now it has become so popular that it’s being sold outside of the tournament as well.

9. Here’s Serena Williams’ verdict on it.

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