September 24, 2026 | Mad Over Marketing

HYROX Doesn’t Stand For Anything — The Name Came Out Of A Trademark Fight

September 24, 2026 Siddhant More

Brands love inventing profound stories behind their names. HYROX’s first event in 2017 was called CUROX, ran straight into a trademark battle, and had to be renamed — so instead of force-fitting a meaning, they asked what five-letter word sounds good and is easy to remember. They liked ROX, went through Kyrox, Tyrox and Byrox, […]

Nike Is Not Having A Good Time — And Only Nike Can Save Nike Now

September 24, 2026 Siddhant More

Nike just lost its biggest football athlete, Kylian Mbappé, to On — after losing prodigy Lamine Yamal to Adidas in 2024 and the Premier League’s official match-ball contract to Puma. It’s been burning bridges with retailers to sell direct to consumers, and its DTC revenue is falling anyway. The shares are at a 10-year low, […]