Red Bull took Max Verstappen’s precious contract minutes and, instead of making silly social media content with him, had him do what he does best: race.
He started from the back of the grid and overtook 100 karts — 64 in the first lap alone — handing Red Bull prime content and changing how brands will look at athlete marketing.
1. RedBull you smart cookie, you have changed how brands will now look at athlete marketing
2. RedBull took Verstappen’s precious minutes from his contract and instead of creating silly social media content with him, they made him do what he does best: Race
3. And boy did Max deliver
4. He started from the back of the grid and overtook 100 karts giving RedBull some prime content to take advantage of
5. Including this one
6. He overtook 64 cars in the first lap itself
7. It was simply lovely
