IKEA’s blue shopping bag stopped being just a shopping bag a long time ago — everyone recognises it, everyone uses it, and it has about a bajillion use cases.
So instead of selling you the bag, these ads just show you the things you’re already using it for — a beach bag, a picnic bag, a laundry bag, a carry-on — in the simplest way possible.
These ads by IKEA is what good marketing is all about
Stay with me, this is going to be worth your 30 seconds
This blue IKEA shopping bag has gained an iconic status
Everyone recognizes it. Everyone uses it. Everyone loves it
It has about a bajillion use cases
And these ads show those use cases in the most simplest ways — as a beach bag
As a picnic bag
As a laundry bag
As a carry-on
