Olivia Rodrigo spent a weekend putting 45,000 people in a field for a festival she created, and walked away having raised $20 million for women and girls.
The clever part isn’t the money. It’s that she now owns something that can outgrow her own music.
1. Olivia Rodrigo is quietly building a brand beyond music. Let’s dive in.
2. She just did something very smart with her fame. She created something that could eventually become bigger than her.
3. This weekend, 45,000 people showed up for Daisy Chain Fields. A music festival created by Olivia Rodrigo.
4. The idea: bring women in music together to raise money for women in need.
5. Chappell Roan joined in. Doechii joined in. Stevie Nicks joined in.
6. The festival raised $10 million for organisations supporting women and girls.
7. Then Melinda Gates matched that amount taking the total to $20 million.
8. But here’s what we found interesting. Olivia now owns an IP that is bigger than her music. This immediately elevates her brand value.
9. She has turned her audience into a community that cares about the same things.
10. And a community which cares about the same things is so much more valuable than just having fans.
11. And when an artist’s fandom becomes bigger than their music, that is when the artist becomes so much more than just an artist.
