Taylor Townsend is the world’s number one doubles player and just won the US Open — yet after her Nike contract ended in 2017, she spent 8 years looking for a sponsor and was rejected by every single brand.
So in 2025 she launched her own brand, TT, and now wins Grand Slams wearing her own logo, competing with the same brands that refused to sponsor her.
1. Taylor Townsend couldn’t get a brand to sponsor her, so she launched her own clothing line
2. Okay first up, she is the world’s number one doubles player. She just won the US Open. It’s a shame that no brand agreed to sponsor her.
3. After her contract with Nike ended in 2017, she went 8 years looking for a sponsor but was rejected by every single one of them.
4. But hey, that turned out to be the best thing that could have happened to her. In 2025, she launched her own brand: TT
5. While every other athlete walks out wearing their sponsor’s logo, she now walks out wearing her own brand.
6. Now when she wins Grandslams, she does it wearing her own brand, and poses competition to the same brands who refused to sponsor her.
