Cipla’s Breathefree has created a movement that truly aims to better the society we live in. Their latest #InhalersHainSahi campaign has joined hands with esteemed public figures across sectors like sports, hospitality, movies, comedy and so on to create a movement that establishes Inhalers Hain Sahi. This Tick Mark movement aims to put a full stop to stereotypes surrounding inhalers and normalizes the use of inhalers – literally like a verified check sign on inhalers. The list of public figures amplifying this campaign includes the likes of internet favourites Radhika Apte and Srishti Dixit to sport lover favourites Harsha Bhogle and Kuldeep Yadav to stars like Bhumi Pednekar and Shriya Saran to name a few.
Check out the campaign videos below dedicated at helping create #BerokZindagi and proving that #InhalersHainSahi:
In addition to the videos, all the influencers joined in and amplified this message on their individual platforms. Cipla roped in influencers from different fields and got them to deliver a consistent message – therein lies the beauty of the campaign execution. They covered a wide audience base by collaborating with public figures from different walks of life and ensured that their message is duly amplified.
The goal of the movement is to normalize the habit of using inhalers so asthma does not become a barrier to the aspiration for patients. And the Tick Mark campaign does just that. Each influencer posted a picture of themselves making a hand gesture of a tick mark (akin to what an inhaler looks like – we love the creative idea), and calling onto others to do the same. They specifically tagged a few others to create a mini movement of sorts. The consistent messaging from all them is to create a world where asthmatic patients can utilize inhalers and live a comfortable life. Check out some of their posts below:
Bhumi Pednekar
Shriya Saran
Harsha Bhogle
Vikas Khanna
Radhika Apte
Kuldeep Yadav
Bharti Singh
#InhalersHainSahi is an important message that must land with everyone. Cipla has done a commendable job to do their bit in helping create a world where each one of us has the right to live a #BerokZindagi. This is a movement that matters, and certainly gets a big tick mark from us! What do you guys think?
