Cipla Collaborates With Influencers To Break Stereotypes In Their #InhalersHainSahi Campaign

Brands Featured

Cipla’s Breathefree has created a movement that truly aims to better the society we live in. Their latest #InhalersHainSahi campaign has joined hands with esteemed public figures across sectors like sports, hospitality, movies, comedy and so on to create a movement that establishes Inhalers Hain Sahi. This Tick Mark movement aims to put a full stop to stereotypes surrounding inhalers and normalizes the use of inhalers – literally like a verified check sign on inhalers. The list of public figures amplifying this campaign includes the likes of internet favourites Radhika Apte and Srishti Dixit to sport lover favourites Harsha Bhogle and Kuldeep Yadav to stars like Bhumi Pednekar and Shriya Saran to name a few.

Check out the campaign videos below dedicated at helping create #BerokZindagi and proving that #InhalersHainSahi:

In addition to the videos, all the influencers joined in and amplified this message on their individual platforms. Cipla roped in influencers from different fields and got them to deliver a consistent message – therein lies the beauty of the campaign execution. They covered a wide audience base by collaborating with public figures from different walks of life and ensured that their message is duly amplified.

The goal of the movement is to normalize the habit of using inhalers so asthma does not become a barrier to the aspiration for patients. And the Tick Mark campaign does just that. Each influencer posted a picture of themselves making a hand gesture of a tick mark (akin to what an inhaler looks like – we love the creative idea), and calling onto others to do the same. They specifically tagged a few others to create a mini movement of sorts. The consistent messaging from all them is to create a world where asthmatic patients can utilize inhalers and live a comfortable life. Check out some of their posts below:

Bhumi Pednekar

View this post on Instagram

India has over 3.5 crore people suffering from asthma. It reduces their quality of life. These people can breathe freely if they use inhalers regularly, as recommended by their doctors. But the problem is that people don’t want to accept that they have asthma and are scared to use inhalers. Inhalers are an effective and safe treatment for asthma and that’s why I believe that asthma ke liye #InhalersHainSahi. By sharing this, I am doing my part in creating awareness. I nominate @shriya_saran1109, @aparshakti_khurana and @iamhumaq to take the step with me and help asthmatics live a Berok Zindagi. To do your part, 1. Share a photo of yourself making a tick mark gesture with your right hand 2. Copy-paste this message from the link in the bio on @breathefreeworld (on Instagram) or copy-paste the message as is on Breathefree (on Facebook) 3. Nominate 3 friends 4. Tag Breathefree

A post shared by Bhumi✨ (@bhumipednekar) on

Shriya Saran

View this post on Instagram

India has over 3.5 crores people suffering from asthma. It reduces their quality of life. These people can breathe freely if they use inhalers regularly, as recommended by their doctors. But the problem is that people don’t want to accept that they have asthma and are scared to use inhalers. Inhalers are aneffective and safe treatment for asthma and that’s why I believe that asthma keliye #InhalersHainSahi.  By sharing this, I am doing my part in creating awareness. I nominate @tamannaahspeaks, @bharti.laughterqueen and @suparnakrishna to take the step with me and help asthmatics live a Berok Zindagi. To do your part, 1. Share a photo of yourself making a tick mark gesture with your right hand 2. Copy-paste this message from the link in the bio on @breathefreeworld (onInstagram) or copy-paste the message as is on Breathefree (on Facebook) 3. Nominate 3 friends 4.Tag Breathefree

A post shared by Shriya Saran (@shriya_saran1109) on

Harsha Bhogle

View this post on Instagram

India has over 3.5 crores people suffering from asthma. It reduces their quality of life. These people can breathe freely if they use inhalers regularly, as recommended by their doctors. But the problem is that people don’t want to accept that they have asthma and are scared to use inhalers. Inhalers are aneffective and safe treatment for asthma and that’s why I believe that asthma keliye #InhalersHainSahi.  By sharing this, I am doing my part in creating awareness. I nominate @atulkasbekar @angadbedi and @shibanidandekar to take the step with me and help asthmatics live a Berok Zindagi. To do your part, 1. Share a photo of yourself making a tick mark gesture with your right hand 2. Copy-paste this message from the link in the bio on @breathefreeworld (onInstagram) or copy-paste the message as is on Breathefree (on Facebook) 3. Nominate 3 friends 4.Tag Breathefree

A post shared by Harsha Bhogle (@bhogle_harsha) on

Vikas Khanna

View this post on Instagram

India has over 3.5 crore people suffering from asthma. It reduces their quality of life. These people can breathe freely if they use inhalers regularly, as recommended by their doctors. But the problem is that people don’t want to accept that they have asthma and are scared to use inhalers. Inhalers are an effective and safe treatment for asthma and that’s why I believe that asthma ke liye #InhalersHainSahi. By sharing this, I am doing my part in creating awareness. I nominate @srishtipatch @neena_gupta @ranveer.brar to take the step with me and help asthmatics live a Berok Zindagi. @breathefreeworld To do your part, 1. Share a photo of yourself making a tick mark gesture with your right hand 2. Copy-paste this message from the link in the bio on @breathefreeworld (on Instagram) or copy-paste the message as is on Breathefree (on Facebook) 3. Nominate 3 friends 4. Tag Breathefree

A post shared by Vikas Khanna (@vikaskhannagroup) on

Radhika Apte

View this post on Instagram

India has over 3.5 crore people suffering from asthma. It reduces their quality of life. These people can breathe freely if they use inhalers regularly, as recommended by their doctors. But the problem is that people don’t want to accept that they have asthma and are scared to use inhalers. Inhalers are an effective and safe treatment for asthma and that’s why I believe that asthma ke liye #InhalersHainSahi. By sharing this, I am doing my part in creating awareness. I nominate @vikaskhannagroup @ayushmannk @vickykaushal09 to take the step with me and help asthmatics live a Berok Zindagi. To do your part, 1. Share a photo of yourself making a tick mark gesture with your right hand 2. Copy-paste this message from the link in the bio on @breathefreeworld (on Instagram) or copy-paste the message as is on Breathefree (on Facebook) 3. Nominate 3 friends 4. Tag Breathefree

A post shared by Radhika (@radhikaofficial) on

Kuldeep Yadav

View this post on Instagram

​India has over 3.5 crore people suffering from asthma. It reduces their quality of life. These people can breathe freely if they use inhalers regularly, as recommended by their doctors. But the problem is that people don’t want to accept that they have asthma and are scared to use inhalers. Inhalers are an effective and safe treatment for asthma and that’s why I believe that asthma ke liye #InhalersHainSahi. By sharing this, I am doing my part in creating awareness. I nominate @bhumipednekar @yuzi_chahal23 @shubmangill to take the step with me and help asthmatics live a Berok Zindagi. To do your part, 1. Share a photo of yourself making a tick mark gesture with your right hand 2. Copy-paste this message from the link in the bio on @breathefreeworld (on Instagram) or copy-paste the message as is on Breathefree (on Facebook) 3. Nominate 3 friends 4. Tag Breathefree

A post shared by Kuldeep Yadav 🇮🇳 (@kuldeep_18) on

Bharti Singh

View this post on Instagram

India has over 3.5 crores people suffering from asthma. It reduces their quality of life. These people can breathe freely if they use inhalers regularly, as recommended by their doctors. But the problem is that people don’t want to accept that they have asthma and are scared to use inhalers. Inhalers are aneffective and safe treatment for asthma and that’s why I believe that asthma keliye #InhalersHainSahi.  By sharing this, I am doing my part in creating awareness. I nominate @haarshlimbachiyaa30, @aslimonalisa and @jasminbhasin2806 to take the step with me and help asthmatics live a Berok Zindagi. To do your part, 1. Share a photo of yourself making a tick mark gesture with your right hand 2. Copy-paste this message from the link in the bio on @breathefreeworld (onInstagram) or copy-paste the message as is on Breathefree (on Facebook) 3. Nominate 3 friends 4.Tag Breathefree

A post shared by Bharti Singh (@bharti.laughterqueen) on

#InhalersHainSahi is an important message that must land with everyone. Cipla has done a commendable job to do their bit in helping create a world where each one of us has the right to live a #BerokZindagi. This is a movement that matters, and certainly gets a big tick mark from us! What do you guys think?