There are two kinds of taglines.
One is the kind you put on a wall, drop into a campaign, pair with some emotional music and hope everyone finds it suitably inspiring.
The other is the kind you actually do.
We’re talking about the second kind today! And Reliance gives a 50-year-long peek into what that looks like, all packed into a documentary.
Instead of spending its runtime telling us what “We Care” means, the documentary does the much more convincing thing: it shows us!
And, as it turns out, there are quite a few ways to care.
Here’s the not-so-complicated thinking behind it: at Reliance, you don’t care for people because a corporate value told you to. You care because they’re family.
This documentary unpacks how the philosophy runs through everything Reliance does. They back people with talent who might not necessarily the resources. They create opportunities that can outlive a one-off effort. They get behind institutions and initiatives that can actually move the needle.
Let’s get into a few such stories from the documentary.
The first story is about a 12-year-old boy with a very rare heart condition. His family needed treatment urgently, but there was also the very real question of how they were going to afford it. Reliance Foundation stepped in to help with both!
Of course, when you call people family, you’d expect that to start with your employees. And the documentary has a story for that, too.
Did you know that Reliance has a whole dedicated unit to help employees and their families in emergencies? So when one employee’s father (who had Alzheimer’s) went missing, they mobilised everything they could to find him. And good news: they did! 🙂
Oh, and the documentary doesn’t just stick to stories of people.
It also takes us to Vantara! The idea: animal welfare NGOs across India were already doing solid work, but there was clearly room for something bigger, i.e., a much larger, dedicated push for wildlife rehab and conservation.
You see how across each story “care” isn’t presented as some big, sweeping gesture?
It’s showing up in the details: a hospital bill taken care of, a search party that doesn’t stop till someone’s found, a sanctuary built for animals.
Different situations. Different people. Same underlying thought!
P.S. This is just a small peek at what’s in the documentary. So if you’re into this kind of energy, you can watch the full thing here.
