In the last week we saw various marketing campaigns from brands trying to make the most of the festive season, and often the communication felt very redundant. Amidst this clutter, Flipkart rolled out a never-seen-before campaign leveraging a combination of Bollywood and technology.
They introduced the BigB WhatsApp Bot, where you can interact with Bollywood’s BigB and at the same time make the most of the Big Billion Days Sale. It was an industry-first campaign, where Amitabh Bachchan’s virtual version took you through all that you needed to know about the sale, and in a very fun and quirky manner. It feels like Big B is taking us through the offers personally, and who wouldn’t love that!
This was done in partnership with Facebook and the two tech platforms came together to give users a never-seen-before experience.
This was backed by trivia, offers via emojis, and other fun contests. The product was launched both in Hindi and English, to ensure maximum reach and relatability with varied sets of audience. In another interesting feature, emojis were used to unveil offers on certain categories. If a shoe emoji was chosen, offers on footwear were displayed.
From BigB revealing discounts and offers customised for the user, to BigB showcasing messages from Alia Bhatt, it was as much fun as it was smart.
It was truly an immersive experience and the audience was loving it, right from the word go!
This WhatsApp bot called BigB by @flipkart has my attention. Showcasing their Big Billion Days offers by using emojis and interacting with whatsApp is really innovative. Don't think I've seen a similar use of the platform till now – https://t.co/92j7Da4J1N pic.twitter.com/KPERnFintt
— Amit Panchal (@AmitHPanchal) October 3, 2019
Very smart use of #WhatsApp by @flipkart for Big Billion days with their BigB Bot. Emoji se offers was really cool. Brilliant product built. Haven't seen any engagement led thing on whatsapp so far. Industry first? Try it here : https://t.co/gTu0zgxL0A
— Dhananjay Bhosale (@Dhananjay_Tech) October 3, 2019
Have you checked out @Flipkart’s WhatsApp innovation – BigB by Flipkart?
WhatsApp in never seen avatar as before. Quiz, offers via Emoji and more.
Drop a Hi here to talk : https://t.co/KMG07z3Wkn pic.twitter.com/e55aQVzQUd
— Akash Jain (@akash207) October 3, 2019
WhatsApp being one of the most used apps in the country, this innovation truly worked like a charm for Flipkart.
We loved it, do let us know what you thought about it?
