MAGGI® Enters The Korean Noodles Category With A Unique Flavourful Twist

What’s more wholesome than a steaming hot bowl of delicious Korean noodles with just the right balance of flavours, right? 

Enter: MAGGI® Korean Noodles – the latest launch by MAGGI®

The spicy, glossy noodles Korean noodles are getting the twist of deliciousness that MAGGI® is known for. The product aims to offer consumers a distinct taste experience by infusing the fiery chilli of Korean noodles with a unique barbeque flavor.

There are two new variants that are quickly becoming all the talk: 

An ‘irresistible’ charm 

A common perception around K Noodles is that it’s “too spicy” and so people might not be able to finish a bowlful in one setting. MAGGI® caught on to this insight, and is challenging exactly that.

Their pitch is that MAGGI® Korean Noodles are so flavourful, that you simply will not be able to resist finishing the whole bowl in one go!

The brand roped in influencers to take their challenge: “We bet this is a bowl of Korean Noodles that you just can’t resist”. Spoiler alert: they couldn’t!

A barbeque vibe that packs a punch! 

MAGGI® has been blessed with immense consumer love over the years and is constantly
innovating according to consumer’s ever-evolving needs.

Guided by the same thought, MAGGI® Korean noodles aims to delight today’s youth with new, international taste experience, which they seek, in their favorite noodle format.

And the brand ensured an exciting launch for an exciting new product!

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