What seemed like an ordinary in-flight announcement captured the attention of Air India Express flyers for a completely unexpected reason:
Thums Up is giving cricket fans a chance to watch the ICC T20 Men’s World Cup live in the West Indies!
This announcement was the first of many surprises that the brand has planned ahead of the cricket season.
The most exciting bit? The Thums Up Toofan
Not only is the brand giving cricket fans a chance to watch the ICC T20 Men’s World Cup live in the stadium, but Thums Up also wants to ensure a Toofani journey leading them there!
The brand plans to unveil an exclusive charter airplane that will fly the passengers to the West Indies, where the tournament is taking place.
How can fans win a seat on this one-of-a-kind flight?
Simply scan the QR code on the bottle and register with the necessary information.
The cricket fandom aka India approves!
The ICC T20 Men’s World Cup season is action-packed, and every brand tries to find different ways to match the thrill and excitement. This time, Thums Up went all out to transport fans to the heart of the action, quite literally.
The journey is set to be just as exciting as the destination!
From the disruptive nature of the airplane announcement to the actual airplane itself – this campaign is already amplifying the excitement and anticipation for the upcoming ICC T20 Men’s World Cup.
