Renault’s latest campaign is more than just an ad, it has a cinematic appeal to it!
The brand positions the Renault Kiger as the perfect choice for urban drivers, adventurers, and those who are ‘young at heart’. What makes this message stand out is the execution.
Instead of listing out the technical reasons why it is popular in the SUV segment, Renault had a refreshing take that made people stop and take notice.
The brand film gives straight up Wes Anderson vibes, have a look:
A whole new Renault world
The film takes place in a stunning world full of vibrant colours. In a captivating contrast, the Renault Kiger in stealth black stands out.
With catchy beats that match the mood, the brand spotlighted the boldness of the new SUV design to capture not just the product, but also highlight the Kiger experience.
The cinematic treatment embodies the essence of the adventure and exploration that Renault seeks to deliver with Kiger.
Visual appeal plus compelling facts
Renault chose to craft the campaign in a way that delights the viewer, while also conveying their USP.
From the turbo engine or the ESP hill start assist – the campaign brings out nuanced features in a way that appeals to even the younger audience, and conveys all that the brand prioritizes: modernity, design, equipment… and driving pleasure!
A refreshing perspective
Simple yet so layered – Renault created the right buzz with this campaign for Kiger!
