Building on their mission to make ‘PLAY’ an essential component of everyday life and service the increasing consumer demand for more international bestsellers, the LEGO® Brand Days between 9th and 24th March will showcase the new launches of 2024.
The event will spotlight their largest ever assortment of over 125 new launches and more than 500 sets across platforms like Hamleys, Amazon, Flipkart, Toycra, FirstCry, and nearby toy stores.
What’s new this time around?
In line with their core philosophy, the brand wanted to ensure there’s something for everyone – not just kids, but adults too.
From beloved homegrown themes like LEGO® DUPLO, CLASSIC, CREATOR 3-IN-1, CITY, FRIENDS, TECHNIC, ICONS & NINJAGO to a plethora of partnership themes like LEGO® STAR WARS, Harry Potter, MARVEL, DC, DISNEY Princess, Minecraft, Jurassic World & MORE – they brought all the bestsellers to India to showcase the diverse collection to a wide audience.
Through its consistent expansion in assortment, the LEGO® Group aims to cater to a wide range of passion points across its audience groups – from kids to adults.
Adding to the hype, they highlighted the most wishlisted new launches:
- NINJAGO & MARVEL Action Mechs
- The TECHNIC pull back CARS
- The LEGO® DUNE Ornithopter from the DUNE Movies
- The POLAROID One-Step Camera
- The CITY Police Prison Island
- The Creator 3-in-1 Red Dragon
- Retro Camera & Roller Skate
- The FRIENDS Vintage Fashion & Karaoke Party sets
Plus, the LEGO® SPACE THEMED LAUNCHES including the LEGO Creator Space Astronaut, the CITY Modular Space Station, the FRIENDS Space Base & Rocket; the TECHNIC Rover & the CLASSIC Space Missions!
Bhavana Mandon, Country Manager for LEGO® India said, “Every child (and adult) is unique in their own way with their own set of likes and dislikes through which they express their personality! Some love SUPERCARS & vehicles, some love the vastness & thrill of SPACE, some love exploring ENGINEERING, MOTION & PHYSICS, some the FANTASY worlds of NINJAS, HARRY POTTER & STAR WARS, while others love GAMING or role-playing REAL LIFE HEROES or FASHION, PRINCESSES & CASTLES. There is no one size fits all! But the versatility of the LEGO® System in PLAY – allows us to unify these passions with a single medium of expression – the humble LEGO® Brick! The LEGO® Brand Days is our attempt to showcase the width of these passions available to children and adults in India!”
Live between 9th to 24th March on Hamleys, Amazon.in, Toycra.com, Firstcry.com & Flipkart.com, the LEGO® Brand Days is truly a one of a kind event.
Prices for sets start at INR 449: You can check out the collection here!
