Amidst the hustle of everyday life, most people don’t get enough me-time to unwind and relax. The result? Burnout.
LEGO® Group believes the solution is something extremely familiar, and it is something that everyone has been doing since they were kids: PLAY!
In line with their philosophy of making ‘PLAY’ an essential part of every adult’s life, LEGO has launched its second edition of LEGO Collectors’ Week between 2nd to 18th May, 2024.
This year, to showcase the authentic joy and happiness of building – the LEGO® Group put the spotlight on real life adult LEGO fans and collectors who collectively own 100+ sets!
Like Doctor Vishnu Manohar who unboxed some of the coolest international bestsellers:
Ms. Jayalakshmi Vaidyanath, an educator, also showcased the sheer joy of ‘PLAY’ and ESPECIALLY PLAY with LEGO® Bricks.
Mr. Vimal Sasidharan, an AIRLINE pilot and master LEGO collector, featured the Mercedes AMG set in this film:
The big takeaway?
Who said PLAY is meant only for kids?
Live on Amazon.in, Flipkart.com, Hamleys.in & Toycra.com, LEGO® Group highlighted some exciting deals on bestsellers and new launches including:
- Formula 1 Mercedes AMG
- The Harry Potter TALKING SORTING Hat
- The STAR WARS 25th Anniversary Millenium Falcon
- PAC MAN Arcade
- Lord of the Rings Rivendell
- Hogwarts Castle
- Captain America’s Shield
Build What You Love
The LEGO® Group’s message? ‘PLAY’ can help reduce stress and achieve mindfulness.
A truly wholesome LEGO Collectors’ Week that not only facilitates and adds more ‘play’ to everyone’s life, it also caters to a wide range of passion points for kids as well as adults.
You can check out the collection here!
