Amidst the everyday hustle, taking a break is an absolute necessity to bounce back with renewed and positive energy. And the brand synonymous with a break is… KITKAT, duh.
This time around, KITKAT is bringing its iconic “Have A Break” philosophy to life with a touch of rich deliciousness! The brand launched three all-new premium variants: Rich, Dark, and Caramel.
The brand launched a series of activations to create a buzz around the new premium range. Indulgent and rich flavours warrant exciting marketing, right? KITKAT sure agreed, and delivered.
First up, their brand film featuring Anushka Sharma, which quickly became the talk of the town! It had the superstar in a unique role, setting the stage for KITKAT to foray into the premium segment in a memorable way.
The film uses a unique premise of Anushka Sharma going unrecognized, and her initial awkwardness morphs into something akin to excitement as she gets ready to enjoy her break with New KITKAT Rich Chocolate.
With distinct art direction and background music, the brand’s theme of true uninhibited enjoyment shines through in a way that also keeps the vibe classy. The perfect way to introduce their premium range while keeping viewers hooked to the quirky storyline.
And then KITKAT took it up a notch!
With massive 3D anamorphic installations across Bangalore, Delhi, and Gurgaon, the brand made heads turn, ensuring the launch is exciting and impactful.
Indulging in the KITKAT Magic
In signature KitKat style, the brand created a refreshing, clutter-breaking, and genuinely fun campaign to talk about their new premium range.
The 3D anamorphic installations made a bold statement, whereas the brand film generated a sense of curiosity and excitement around the launch. An all-rounded approach that truly made waves!
