Completely in sync with the spirit of adventure and adrenalin that the biking community thrives on, Hero MotoCorp used CGI in a truly innovative way to reach out to the relentless riders across the country.
Giant, life-size letters began springing up at different biking hubs – from Rann to Kuch in Gujarat, Auli in Uttarakhand, Nandi Hills in Karnataka, and Ziro Valley in Arunachal Pradesh!
These mysterious letters were activated across seven days to build curiosity ahead of the name reveal of the brand’s newest flagship bike: Mavrick!
How did it all come together?
With an innovative spin on the buzzing CGI trend, Hero MotoCorp ensured a build-up that got every bike enthusiast’s interest piqued.
After the intrigue had been established, the brand finally announced the reveal with an exciting teaser film:
A brave and bold vibe
Hero MotoCorp sparked excitement in the biking world with a campaign that not only captured the attention of viewers but also ensured anticipation.
With installations at unconventional locations in the country, the brand created a memorable backdrop to highlight how something as simple as a name reveal can be more compelling and striking!
