In a world that is often apprehensive about women riders, Hero MotoCorp is out to question these norms and flip the narrative.
Here to empower more women to embrace the ‘Hero’ spirit, the brand featured Alia Bhatt in two powerful brand films, playing a unique dual role for the first time!
The films celebrate all the resilient women who aren’t afraid of a challenge, and would never say ‘no’ to any opportunity… despite how far-fetched or unorthodox it may seem.
Alia represents both the society’s apprehensive mindset towards women riders, while also playing the part of a confident Hero rider.
The films use a gripping storyline to addresses some of the concerns women face today, while encouraging them to not settle. In doing so, the films also showcase the Hero Pleasure as an effective proposition for riders with its new features focused on safety and convenience.
What is Hero MotoCorp’s objective with this campaign?
To instill the belief that women can be free, empowered riders, while highlighting the features that set the brand apart like:
- Rider Safety – With SOS alerts and location sharing
- Vehicle Security – To track vehicles and enable remote immobilization
- Rider Convenience – For vehicle diagnostics and roadside assistance
A big message, delivered boldly
When it comes to product innovation, Hero MotoCorp always strives to provide the best for its customers. With this campaign, they are encouraging people to adopt a confident stance and embrace the brand’s powerful philosophy: Ab jaana ho jahaan, bolo haan.
