Novig, a platform where people trade by predicting sports outcomes, made investor Sydney Sweeney the face of an ad in which she’s covered only by strategically placed sports equipment — and female athletes are outraged that it sets back years of fighting to be seen for what their bodies can do. The bigger question is […]
Read More
Red Bull took Max Verstappen’s precious contract minutes and, instead of making silly social media content with him, had him do what he does best: race. He started from the back of the grid and overtook 100 karts — 64 in the first lap alone — handing Red Bull prime content and changing how brands […]
Read More
This year’s US Open fashion took its cues from basketball — from Alcaraz and Serena Williams to Aryna Sabalenka in New York Knicks colours. The standout was Naomi Osaka, whose looks paid tribute to Allen Iverson, down to a recreated photoshoot and a headband with the NBA logo tweaked for tennis. There’s a lot more […]
Read More
Taylor Townsend is the world’s number one doubles player and just won the US Open — yet after her Nike contract ended in 2017, she spent 8 years looking for a sponsor and was rejected by every single brand. So in 2025 she launched her own brand, TT, and now wins Grand Slams wearing her […]
Read More