Daniel Ricciardo has called Austin his favourite race for years. He once showed up in a cowboy hat and boots, and another year he literally rode through the paddock on a horse.
So Ford leaned into it and put him on the Ford Raptor Rally, driving from Arizona to the Austin GP. No other driver would have got Ford even a fraction of this PR — it works purely because of Danny Ric’s love for Austin.
1. Ford just did something very smart with Daniel Ricciardo in the lead up to Austin GP
2. And to understand why what Ford did is so smart, you need to know about Danny Ric’s history with Austin.
3. He basically LOVES Austin.
4. He has called it his favourite race for years.
5. He once showed up at the race in cowboy hat and boots
6. Another year, he literally rode in the paddock on a horse.
7. Yes, a literal horse. Yes, this is real.
8. Oh I totally forgot we were speaking about Ford.
9. Soooo, Ford was like: Let’s make the most of Danny’s love affair with Austin.
10. And they got him onboard for the Ford Raptor Rally where he will be driving from Arizona to Austin GP.
11. Literally no other driver would have gotten them even a fraction of the PR that Danny Ric is getting them.
12. And it’s all down to his love for Austin.
