Skoda filled parking lots in Sweden with tiny little billboards, sized so they could only be seen one way: in a driver’s parking camera as they reversed into the space. It’s an ad that runs inside a competitor’s own car.
And it had a message clever enough to match the idea.
1. How Skoda cleverly advertised inside competitor’s cars
2. Skoda filled parking lots in Sweden with these tiny little billboards
3. The tiny billboards could only be seen by drivers in their parking cameras as they reversed their car into parking spaces
4. And it had a super clever message to go with the insane idea as well
5. A campaign that breaks through the clutter and places its ad directly inside cars of competing brands
