Lime didn’t pay them. It couldn’t even believe it. And it became Lime’s biggest marketing moment this year.
Kim and Lewis can afford anything, so choosing Lime signals two things: this is what you pick when money isn’t a constraint, and this is what you pick when you just want to have some fun in the city. It’s not the first time either — Timothée Chalamet arrived at his London movie premiere on a Lime bike last year.
1. Kim and Lewis were spotted riding Lime bikes in London and there’s a marketing lesson here
2. No, Lime didn’t pay them. In fact, Lime couldn’t even believe it.
3. But it was their biggest marketing moment this year.
4. Kim and Lewis can afford anything and everything. So them choosing Lime signals two things.
5. First, this is what you choose even when money isn’t a constraint.
6. Second, this is what you choose when you just want to have some fun in the city
7. And this isn’t the first time a celebrity has given Lime a big moment like this
8. Last year Timothee Chalamet arrived at his movie premiere in London on a Lime bike.
9. Make the most of your luck Lime, don’t let this unique opportunity go
