Reese Witherspoon recommends one book a month and invites authors to pitch her. A pick means enormous free visibility and usually a bestseller, so authors are desperate to get chosen — and what she gets in return is the right to turn those books into movies later.
Which means every recommendation is pre-marketing for a film that hasn’t gone into production yet. When it finally comes out, the author gets another spike in book sales and Reese gets the box office.
1. Reese Witherspoon is a genius
2. She has turned her simple book club into millions of dollars. How?
3. Reese Witherspoon recommends one book every month. She also invites authors to pitch their books to her
4. If she likes the book, she gives the authors an insane amount of free visibility by recommending their books
5. These books go on to become bestsellers and authors are almost desperate to be picked by Reese
6. But what’s in it for her? Rights to turn their book into a movie
7. By giving authors access to her platform she buys the rights to turn those books into movies at a later date if she wishes to.
8. By giving these books a platform, she is pretty much pre-marketing her movies even before they go into production
9. When the movie comes out, the authors get another spike in book sales, and Reese gets millions of dollars from the box office
10. One simple book club turned into millions of dollars – dayum!
