Taylor Swift’s new song ‘Patient Zero’ drops this Friday — but she’s been teasing it for the last 7 months. A sign in the ‘Opalite’ video reading ‘patient for the encore’, a scene with zero written on scorecards, an Emmys skit where she says what you’re looking for is hiding in plain sight. Then her […]
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When Roger Federer left Nike in 2018 for a lesser-known Swiss brand called On, the pull was an ownership stake — and it started a domino effect Nike still hasn’t recovered from. On has now used the same offer on Kylian Mbappé, a Nike athlete since he was 8. Nike had already lost Lamine Yamal […]
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On wants to sell football shoes and needed a big name to head that, so it offered Kylian Mbappé something Nike probably didn’t: equity in a company worth more than $10 billion, plus a real say in how the shoes get built. It even sent Thierry Henry, On’s director of football and a legend from […]
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HYROX didn’t invent a single new exercise. It picked 5 that already existed, fixed their order, and ran them the same way every single time, everywhere in the world. That turned a workout into a sport — measurable and repeatable, so your time in Mumbai can be compared with someone’s in London, and your 2026 […]
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