Here’s How Heineken® Silver’s Mumbai Launch Became The Talk Of The Town


That’s what we would say about Heineken’s Silver launch party in Bangalore. It was an event filled with visual and technological delight that included never-seen-before VR Experiences clubbed with futuristic project mapping showcased on one of Bangalore’s most iconic buildings– the UB Tower. The highlight was the experiential selfie zone where pictures projected directly onto the UB Tower made it less of an event and more of a surreal futuristic dream.

Yet, after shaking up Namma Bengaluru, the Silververse had its sights set on Maximum City.

And the Silververse at Mumbai was out of this world – quite literally!

It all started with the mega Tri-Dome with two 20-meter domes and a massive 40-meter dome connected by futuristic tunnels. It was not a mere structure – it was a piece of sci-fi art. It blended music, technology and stunning experiences. 

There were even high-tech drones that zipped in and out of the event with tiny cameras on them, churning out instagrammable moments instantly! Check it out!

The Gaming Dome was all about VR experiences through and through. And not just any VR, this dome was filled with staggering graphics, striking visuals and immersive interactive games. The execution of the Football VR game was fantastic, but what stood out was the 4D experience Formula 1 game. 

The Music Dome was also packed – with Calm Chor and Monica Dogra performing and setting the stage on fire, making it a night to remember.

If the projection mapping on UB Tower was a sight to behold, the tri-dome in Mumbai amped it up to the next level. The audience was left spellbound as they witnessed the launch of the all-new Heineken® Silver – projected onto a massive 6000 square-feet area using some of the most cutting- edge technology available in the world today!

This was accompanied by 2 greats from the EDM Music scene. First up was the OG Dash Berlin who dropped the beat with his signature tracks. This act was followed by the insane theatrics of Wolf Pack who elevated the audience with collaborative long howls and distributed their own exclusive merchandise to keep them on their toes through the rest of the night.

The courtyard of the Tri-Dome was the Star Zone where people revitalized themselves with live music and some unexpected smoothness with Bombay Bassment and Komorebi.

Psst, we hear that the Silververse is now on its way to Goa. Go check out Heineken® Silver on Instagram to keep track of the latest updates on the Silververse.