Amazon’s much-awaited Prime Day is back in India on 23-24th July 2022, and this year, everything is happening on a grander scale.
The Smartphone Hunt
To make the event exciting and interactive for customers, Amazon has launched a Smartphone Hunt. An immersive 360-degree ad has been uploaded on Youtube, where users have to take a safari ride, to spot Amazon Specials smartphones and take screenshots of them.
When you share the screenshots on Twitter, you stand a chance to win exciting vouchers.
Through an interactive video, Amazon is engaging users, and adding a fun layer to the communication. By taking a unique and interactive video approach, they have added a thrilling aspect to one of the most-awaited events of the year, to make the countdown as exciting as the shopping event itself.
