In a world of predictable launch events, vivo decided to literally elevate theirs.
They took to the skies over Gurgaon with a dazzling drone show, writing the launch date for the X300 Series in lights for the city to see.
They used the drones to visually hint at the phones’ key features, too!
The formation of a hummingbird brought to life the #GoIntoTheWild campaign, while other patterns showcased the new Origin OS 6 and Telephoto Extender.
This made even technical specs feel like part of a grand, visual story.
This was marketing that understood a key principle: an experience is more powerful than any claim.
For a premium series aimed at creators, vivo understood that the announcement itself had to be creative. It was a vivid reminder that the how of your message is just as impactful as the what.
