Thums Up Kick-Started Its Campaign In A ‘Toofani’ Way – 36,000 Ft. In The Air!
What seemed like an ordinary in-flight announcement captured the attention of Air India Express flyers for a completely unexpected reason: Thums Up is giving cricket fans a chance to watch the ICC T20 Men’s World Cup live in the West Indies! This announcement was the first of many surprises that the brand has planned ahead […]
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