Protinex has recently added the popular ‘Mango’ flavour to their arsenal of products. The launch was perfectly timed with the advent of summer. As opposed to the usual fruit flavoured beverages, this product promises to not only satisfy your nutrition needs with a high protein content but also promises to refresh you with the goodness of Mango flavour in the summer heat.
We particularly have been enjoying how Protinex has deployed the communication strategy around this flavour, which has been a quirky mix of technology and creativity. Protinex introduced an AR Filter on Facebook, which is a fun game revealing the Mango flavored tin by bursting all the Mangoes which pop up on their screen. This allowed the brand to engage with its audience while they are immersed in an AR game.
Apart from the AR filter, the brand has been engaging with their audience via social media as well using creative topical posts for a high brand recall.
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Remember when everyone was raving about Game of Thrones last month? Yes, the brand was there too.
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The brand also urged users to avoid unhealthy mango drinks, and opt for Protinex.
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The brand also collaborated with top influencers to create tempting mango led recipes on Instagram to create more buzz around the product.
View this post on InstagramA post shared by Deeba Rajpal (@passionateaboutbaking) on
View this post on InstagramA post shared by Shivesh Bhatia (@shivesh17) on
View this post on InstagramA post shared by Karishma Sakhrani (@karishma_sakhrani) on
Protinex also grabbed the attention of people sharing images of Mango beverages on Twitter and added their own little two cents to it.
Error #404: Protein not found! #ProtinexIndia
— Protinex India (@ProtinexIndia) May 11, 2019
AAMchi Mumbaiiii! Pun protein kuthe aahein? #ProtinexIndia
— Protinex India (@ProtinexIndia) May 11, 2019
Just add Protein to this and we’re on our way! #ProtinexIndia
— Protinex India (@ProtinexIndia) May 27, 2019
We love how the brand is approaching its content marketing, kudos!