Protinex Launches A Refreshing Mango Flavour With An Engaging AR Filter

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Protinex has recently added the popular ‘Mango’ flavour to their arsenal of products. The launch was perfectly timed with the advent of summer. As opposed to the usual fruit flavoured beverages, this product promises to not only satisfy your nutrition needs with a high protein content but also promises to refresh you with the goodness of Mango flavour in the summer heat.

We particularly have been enjoying how Protinex has deployed the communication strategy around this flavour, which has been a quirky mix of technology and creativity. Protinex introduced an AR Filter on Facebook, which is a fun game revealing the Mango flavored tin by bursting all the Mangoes which pop up on their screen. This allowed the brand to engage with its audience while they are immersed in an AR game.

Apart from the AR filter, the brand has been engaging  with their audience via social media as well using creative topical posts for a high brand recall.

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Remember when everyone was raving about Game of Thrones last month? Yes, the brand was there too.

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The brand also urged users to avoid unhealthy mango drinks, and opt for Protinex.

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The brand also collaborated with top influencers to create tempting mango led recipes on Instagram to create more buzz around the product.

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Almond Mango Protein Cake with a whipped mangofrosting…I'm back with another high protein recipe. Sharing two recipes earlier had me amazed that so many people love Protinex. Have you tried this new flavour from  @protinexindia – Mango Protinex? This has to be my favourite flavour. It's deep, rich and screams mango. I wanted to make a 100 different things with it and then settled for this Eggless Mango Almond Cake. I can tell you that it was most delicious. The cake is a satisfying mango almond sponge, dense and moist, high protein too. Once again a simple recipe = dry mix + wet mix. What would you make with it? It's such a simple way to get your dose of protein this summer. Blend it into a smoothie or make a lassi, stir it into a smoothie bowl, make a quick high protein ice cream, maybe a granola breakfast parfait, but do try it. Protinex is a daily nutritional supplement that you can include into your day so easily, and deliciously. #Protinex #MuscleHealth #Nutrition #AdultNutrition #recipeonfeed #mangoalmondcake #mango Recipe below ↓ Wet Mix ¾ cup store bought yogurt ¾ cup raw sugar/boora, or powdered sugar ¼ cup ghee, melted, cool ¼ cup milk – 1 tbsp, room temperature Dry Mix 1 cup plain flour/maida ½ cup almond meal 45g 1 tsp baking soda ½ tsp baking powder Pinch salt 1 tsp vanilla extract 1/3 cup Mango Protinex Whisk together the dry ingredients in a bowl to mix well. Alternatively, sift if you like. Reserve. In another large bowl, whisk together the yogurt and sugar. Leave to stand for about 15-20 minutes. Whisk in melted, cool ghee, milk and vanilla extract. Gently stir in the dry mix in 4-5 lots, mixing well each time. Transfer to lined baking tin. Bake for 45-50 minutes, until tester comes out clean. Cool in tin for 5 minutes, then gently turn out onto rack, and cool completely Topping 150g cream, chilled 3-4 tbsp icing sugar 3-4 tbsp Mango Protinex 150g mascarpone, chilled Whisk chilled cream with sugar and Mango Protinex until soft-medium peaks form. Gently whisk in mascarpone. Don’t over whisk as we don’t want to break down the thickness. Taste and adjust sweetness. Top the cooled cake with this, and scatter over freshly diced mangoes.

A post shared by Deeba Rajpal (@passionateaboutbaking) on

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I’m so happy you’ve been enjoying my dessert experiments with @protinexindia. Today’s dessert is jowar crepes that I made using the mango variant. It’s an incredibly simple recipe that is perfect for those days when you want a sweet breakfast but don’t want to pile up calories. Jowar flour not only makes these crepes gluten free but also makes them healthier as compared to the refined flour version. The Protinex mango variant packs these crepes with protein and also a delicious mango flavour. I top it with fresh mangoes and some blueberries and there you have it- a sweet but healthy breakfast packed with protein #crepes #mango #breakfast #berries #glutenfree #Protinex #MuscleHealth #nutrition #AdultNutrition PS- visit bakewithshivesh.com or click on the link in my bio for the full recipe of these gluten free jowar crepes

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There are a few things I can never get enough of. And one that tops the list is mango in the summer! 🥭 This refreshingly light and protein powered smoothie promises to soothe yet excite. 🤩 All you need is a blender, some fresh + local produce and @ProtinexIndia’s new Mango flavour! 💪🏻 Getting enough protein daily is essential but most of us veggies struggle with protein choices and this throws our wellbeing off balance. I find a smoothie the easiest and most delicious way to get my daily fix. Log on to my website to get your hands on the recipe! I promise it will have you going Mmm! 🤤 . . #Mango #Smoothie #Summer #Love #Recipe #ChefLife #MasterChef #MasterChefIndia #Protinex #ProtinexIndia #FoodStyling #FoodPhotography #Healthy #Nutrition #GetFit

A post shared by Karishma Sakhrani (@karishma_sakhrani) on

Protinex also grabbed the attention of people sharing images of Mango beverages on Twitter and added their own little two cents to it.

We love how the brand is approaching its content marketing, kudos!