Phoenix Marketcity, Mumbai offers a plethora of brands under one roof.
How do you talk about all these brands with a single campaign? And how do you do it in a fun and engaging way?
The brand got super creative and took the internet by storm with a hilarious video featuring Muskan Ranka, and her sharp-witted puns.
For obvious reasons, this video went viral all over social media:
The delusional girl’s breakup story
Phoenix Marketcity, Mumbai just gave ‘retail therapy’ a whole new meaning.
With a quirky narrative, the influencer campaign covered a myriad of brands while cleverly showcasing the range and diversity of the stores available in the mall. Viewers were hooked from the get-go and totally absorbed in the plotline to find out what happens next.
A pun-tastic contest!
Phoenix Marketcity, Mumbai is giving customers a chance to win an exciting voucher by participating in their latest contest. All you have to do is:
- Follow them on Instagram
- Drop your best brand-related puns in the comments
- Tag 3 friends!
With a creative campaign, Phoenix Marketcity, Mumbai capitalized on their virality and highlighted the multitude of brands available in the mall in the quirkiest, wittiest, and most innovative way!
