Samsung keeps upping the game on consumer engagement! They have reimagined what a newspaper ad can be with a first-of-its-kind, voice led mixed reality experience for Samsung Galaxy S25 Ultra.
This is way more than a print ad that you can scan. This ad lets you scan, speak AND steer the experience using just your voice.
Yes, the reader can control how they experience the ad – by speaking to it. And it’s not just one-way communication. The ad speaks to you as well!
How does it work?
When you scan the QR code on the ad, you’re transported into an immersive world where a journey unfolds, guided by your own voice.
The ad introduces two friends and an unexpected companion on an AI-powered adventure. There are six unique moments – from finding a lost puppy to camping under the stars. At every step, your voice decides what to explore.
It makes every reader’s interaction with the print ad personal, dynamic, and entirely unique!
The best bit? The print ad brings alive Galaxy S25 Ultra as a true AI companion.
With the Gemini Live feature, users can engage in conversational interactions that make everyday tasks easier. While Galaxy AI enhances core functions such as camera performance – optimizing colours, details, and low-light photography.
Samsung is switching up what ‘print’ can do
This isn’t the brand’s first exciting print innovation. Remember the Circle-to-Search AR-enabled print ad that went viral last year?
Samsung has consistently pushed the erstwhile definition of the print medium. They tap into the unparalleled reach and credibility of print, and amp up the possibilities of engagement using tech!
This new ad does exactly that – and does it really well.
Samsung is proof that innovation doesn’t only live on screens, it also jumps off pages!
