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Decoding Nexus Malls’ Refreshing New Identity To Attract Shoppers

Nexus Malls has set out with one objective: to give customers the latest, greatest, and coolest collections that brands have to offer. 

Last year, the retail platform pulled off one of the biggest rebranding projects ever done by an Indian mall company for a new and refined shopping experience. 

Roping in Amitabh Bachchan as the brand ambassador, Nexus Malls conceptualised a campaign that led to more relevance, recall, and differentiation in a cluttered market. 

Ab Har Din Kuch Naya 

The series of brand films feature the ‘Happyness Ambassador’, Amitabh Bachchan, as he breaks down the wide range of options consumers have to choose from.

From clothes and accessories to all the eatery options, the campaign captures the variety on offer in the malls, and tempts shoppers into paying the newest Nexus Mall a visit. A clever way to reel in shoppers, no matter what they’re craving!

With 17 malls across 13 cities, Nexus Malls recorded arguably one of the best consumption and footfall recoveries coming out of the pandemic. 

They will also be one of the first companies to opt for the Real Estate Investment Trust (REIT) very soon. 

The brand broke away from the typical one-dimensional shopping experience, and instead created a unique digital campaign to amplify their iconic 3-word proposition to life: Latest. Greatest. Coolest.