Holi means so much more than colours to Indians. It stands for fun, vibrancy, playfulness, indulgence and, above all, the coming together of friends and family for merriment.
Holi 2025 saw marketers capture this essence of the festival in their own creative ways, delivering wholesome moments on an ad canvas!
Here’s our pick of the best Holi campaigns of 2025.
Licious | Gulaal and Gravy
Licious dropped a wish loaded with vibrant flavours and colours, and what’s more Holi than that, right?
The premise of the film is so wholesome: India celebrates colours not just on Holi, but all day every day! All you need to do is get a sneak peek at our plates of food!
From the golden yellows of Hyderabadi Biryani to the fiery reds of Kashmiri Rogan Josh to the lush green of the chutney we pour on top of Tandoori Tikkas – each frame of the film captures the diverse colours that make up a plate of food across the country.
The concept, the visuals, the sounds, we loved it all!
Asian Paints | Kamyabi Ke Rang
Everyone celebrates colours on Holi. Asian Paints celebrated those who bring colours into our homes!
Their series put the spotlight on contractors and painters who transform homes with their passion, their skills… and colours!
A colourful ode, have a look.
Fortune Foods | #FortuneWaliHoli!
Is it even Holi without gujiya or dahi bhalle? 🤤
Fortune Foods shared a Holi wish filled with all the colour, fun and delicious flavours that we associate with the festival!
Food and fun really do go hand-in-hand, doesn’t it?
Jeep | Holi
3 Jeep SUVs created a beautiful Holi picture in a unique campaign!
Jeep did Holi the way they do everything – with an adventurous streak. Bonus? The end picture created is a perfect, seamless nod to the brand!
Which one did you like the best?
