McDonald’s has found a new way of deepening its consumers’ relationship with food by using its iconic golden arches to spell out words.
The cleverly crafted campaign titled ‘Say It With M’, shows how the instantly recognisable McDonald’s logo can be used to spell out the entire alphabet and whole words.
Need proof? Watch the campaign video below:
The words are formed by arranging its various packaging together at different angles. The campaign uses positive words associated with sitting at a McDonald’s restaurant with your friends and family to invoke emotions. Although some of the words are a little tricky to read, it’s still a fun and simple way for consumers to connect with the brand.