Starbucks is about to treat its baristas like actual influencers, giving them a brief, letting them create content, and paying them for it, just like any influencer collab.
It’s a way of legitimizing the kickass marketing baristas have already been doing for years, and giving them a shot at a side hustle too.
1. Starbucks is about to treat their baristas like actual influencers!
2. Baristas will get a brief. They will create content. And get paid for it. Literally just like any influencer collab.
3. Starbucks’ employees have been doing some kickass marketing for years. This sort of legitimizes that.
4. Plus, that is exactly why this will work. It’ll feel like the same BTS content people were already watching and loving.
5. Extra smart because the baristas will be authentic in a way other paid influencers just can’t be.
6. The best part is ofc that the upside doesn’t stop with the brand. It could be a pretty sweet side hustle for baristas too!
