Paparazzi shots of celebrities on yachts have been a marketing moment for decades — Kendall, Selena, Ronaldo, JLo have all been papped on a boat at some point. A protein brand decided to borrow that exact playbook.
They put a protein ice cream in Bella Hadid’s hand while she vacationed in St. Tropez, and within hours the photos were everywhere — the perfect teaser, days ahead of the official launch.
1. Leveraging paparazzi culture for marketing is back in 2026
2. Paps with incredible cameras discovering celebrities vacationing on luxury yachts has been a staple for decades
3. I mean who hasn’t been papped on a boat
4. From Kendall to Selena to Ronaldo to Jlo, everyone has been papped on a boat
5. So can you leverage this as a brand? A protein brand did.
6. They put a protein ice cream in Bella Hadid’s hand while she was vacationing in St. Tropez
7. And as is the custom, she stepped out on the deck, and click click click
8. Within hours, the photos were everywhere.
9. The perfect teaser just days before the official launch of the protein ice cream.
