Most people don’t pronounce Skoda the way it’s meant to be pronounced, so the brand did something about it: an ad that shows people the right way to say the name without ever telling them they’ve been saying it wrong.
And it weaves in product attributes while doing that.
1. Do you pronounce Skoda how it is intended to be pronounced? Probably not. And Skoda wants to change that.
2. So they did this.
3. Why do we like this?
4. Because it tells people the right way to pronounce it, without telling them that they have been pronouncing it wrong all this time.
5. And it weaves in product attributes while doing that.
